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Sales & Marketing

  • Flowers Foods Announces Executive Changes

    Newly appointed President and CEO, Allen L. Shiver, notes that Flowers will remain focused on strengthening its number two position in the U.S. fresh baked foods market.

  • H.J. Heinz Agrees to Be Acquired

    Understanding the need to preserve Heinzs values, heritage and community connections, Berkshire Hathaway and 3G Capital have pledged to maintain Pittsburgh as its global headquarters, and to fulfill and continue its philanthropic support of community initiatives and related investments.

  • 50,000 Consumers Name Products of the Year

    Fifty thousand consumers nationwide chose 27 consumer packaged goods brands to receive the 2013 Product of the Year award. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10 percent to 15 percent. Get the list of winners here.

  • Vision Chain Changes Name to Orchestro

    Orchestro the company formerly known as Vision Chain announces new leadership and an aggressive expansion of product development, operational and customer support, sales and marketing.

  • Newell Rubbermaid Selects Marketing Agency for Key Brands

    Engauges first body of work for Newell Rubbermaid, a Calphalon web site, launched over the 2012 holidays, within three months of the its start.

  • Hormel Closes Skippy Acquisition

    The brand holds the No. 2 share in this growing center-of-the-store category and is the leading brand in the faster growing subcategory of natural peanut butter.

  • SABMiller Places Winning Bid for Chinese Brewery

    A joint venture between SABMiller and China Resources Enterprise outbid the competition and will now acquire Kingway Brewery Holdings Limited's brewer business for $864 million.

  • PepsiCo Connects with Consumers During Super Bowl

    From crowdsourcing to consumer-created ads, PepsiCo is a prime example of how consumer goods companies can leverage sports sponsorships to connect with consumers. Click here to get a behind the scenes look at the innovative ways in which PepsiCo extended the fan experience beyond the TV screen during Super Bowl XLVII.

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