Sales & Marketing

Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate.

A new technology implementation helps Nestl effectively provide insights that lead to better collaboration with retail customers while also helping deliver sales and category solutions for the shopper.

New research from CGT and SAP takes a deep dive into one of the most popular areas of investment among consumer goods manufacturers: Mobile sales execution.

The deal with TABS Group, Inc. is expected to help Prestige Brands measure, plan and optimize its promotional spending.

Forbes annual snapshot of the 100 most powerful women includes top politicians and CEOs, activist billionaires, celebrities and more. Here, CGT highlights the top 10 most powerful women in the consumer goods industry, and in this 10th edition, attention must be paid to PepsiCos Indra Nooyi, who appeared on the inaugural list in 2004 and is still here today.

With all the sites' new features found on the homepage, finding useful potty training tips, new products, promotions and fun games is even quicker.

Campbell enters the rapidly-growing premium baby food category and expands its core business in North America.

Lafley succeeds Robert A. Bob McDonald, who is retiring from the company on June 30, 2013, after 33 years of service.