Sales & Marketing

Contrary to the usual strategies of many top retailers, a new study reveals that consumers are often put off by promises of lowest prices. Read on to find out the significant implications that this research has for retailers and manufacturers.

CGT's readers rank the top 10 technology companies that provide a solution for trade promotion effectiveness, including trade promotion management (TPM), price management, trade promotion optimization (TPO), etc.

CGT's readers rank the top 10 technology companies that provide a point software solution or a software suite for the cleansing, analysis and integration of downstream data.

For the 13th year in a row, CGT's readers took to the polls to elect their preferred solution and service providers.

CGT's readers rank the top 10 companies that provide an enterprise software suite specific to customer relationship management (CRM), including marketing, sales force automation, category management, etc.

New this year, CGT's readers rank the top five technology companies that provide software, hardware and/or services for managing "mobility" for both internal and external communications.

Humankind created more data in a single day in 2012 than it produced between 4000 BC and the year 2000! It is no wonder that Big Data is a common buzz component in today's information age dialogue. Recently, Big Data advocates from Reily Foods, Revlon and Microsoft convened to answer the question on most consumer goods executives minds: How are consumer goods companies capitalizing on all this data, and better yet, how are they using and communicating it?

L'Oreal USA announces the official launch of www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics (S.T.E.M).