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Sales & Marketing

  • Sanofi's Chattem Acquires Rolaids Brand

    The product acquisition is expected to further strengthen the Consumer Healthcare division of Sanofi U.S.

  • 10 Crucial Consumer Trends for 2013

    Serving a consumer market can be tricky and a bit frustrating at times. Just when you think you are on top of the hottest trend, its over, and three hotter trends have popped up in its place. Consumer goods companies that understand these 10 crucial consumer trends will have plenty of opportunity to profit before they slip away.

  • Inventure Foods Expands Brand Portfolio

    The specialty food manufacturer enters into a licensing agreement with Vidalia Brands Inc., to develop a new line of prepackaged snacks for vending, grocery and convenience store distribution.

  • Unilever Agrees to Sell Skippy Brand

    Unilever will sell its global Skippy business to Hormel Foods for a total cash consideration of approximately $700 million.

  • Dean Foods Completes Sale of Morningstar

    As a result of this transaction, Dean Foods expects to realize approximately $887 million in proceeds, net of taxes and expenses.

  • Munchkin Hires Sales and Marketing Expert

    The newly appointed candidate will lead the baby and toddler brand's international growth and development initiatives.

  • Top 5 Health Trends to Watch in 2013

    The growth of food waste consciousness, mini-meals, gluten-free products and mainstream veganism top the consumer health trends expected to make headlines in 2013. Certainly, they will each have major implications for marketers and retailers looking to sway consumer opinion in the new year and beyond. Is your company on top of these trends?

  • Starbucks Adds Teavana to Emerging Brands

    Starbucks acquired Teavana for an aggregate acquisition price of approximately $620 million in cash.

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