Unilever Launches Digital Social Platform
In just 12 weeks, Accenture built and implemented a new digital social platform for Unilever that will help connect its marketers, brand managers and partners in 190 countries. The implementation — which is built on the Salesforce Platform and leverages Salesforce Chatter, the enterprise social networking technology — enables Unilever marketers to share knowledge, best practices and creative assets across the network.
“The new applications boost collaboration amongst our marketers globally, helping them to easily find people, information and conversations that they should be a part of,” said Marc Mathieu, senior vice president, Marketing, Unilever. “The platform provides our team with the tools they need to develop and build our brands in local markets, which is critical to driving our ‘Crafting Brands for Life’ strategy. It also frees up time for our team to create more magic — that is, to engage with consumers and create more effective marketing, which will be key to delivering our ambition to double the size of our business while reducing our environmental footprint and increasing our social impact.”
Unilever’s new digital social platform enhances collaboration by:
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“The new applications boost collaboration amongst our marketers globally, helping them to easily find people, information and conversations that they should be a part of,” said Marc Mathieu, senior vice president, Marketing, Unilever. “The platform provides our team with the tools they need to develop and build our brands in local markets, which is critical to driving our ‘Crafting Brands for Life’ strategy. It also frees up time for our team to create more magic — that is, to engage with consumers and create more effective marketing, which will be key to delivering our ambition to double the size of our business while reducing our environmental footprint and increasing our social impact.”
Unilever’s new digital social platform enhances collaboration by:
- Providing marketers with access to the latest Unilever knowledge, people and tools, and allowing them to participate in discussions and share best practice examples across the business.
- Enabling each Unilever brand team to create a central hub — essentially an individual brand showcase — where marketers and partners can join in conversations and access relevant content and assets.
- Providing a forum to support collaboration between central and local teams and between Unilever marketers and their agencies.
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