Unilever Brand Touts Most Viewed Ad Ever
Less than a month after launch, Unilever's Dove Real Beauty Sketches film became the No. 1 viewed online video advertisement of all time. The film, which explores how women view their own beauty in contrast to what others see, has been viewed more than 114 million times to surpass all previously recorded video ads, according to the Viral Video Chart reported globally by Unruly.
In addition, Dove Real Beauty Sketches garnered another 15 million views in China where it just launched. Not only has the film been viewed in record numbers around the world, it is also the most shared video ad in over a year and the third most shared of all time. Dove Real Beauty Sketches was uploaded in 25 languages to 33 Dove YouTube Channels and has been viewed in more than 110 countries.
The Dove Real Beauty Sketches campaign struck an emotional chord with millions of women who recognize that they are their own worst beauty critic. The brand is committed to a world where beauty is a source of confidence and the film reinforces the brand's commitment to fostering self-esteem in women.
"The moment that the Dove Real Beauty Sketches film was uploaded to the Dove YouTube page, it quickly started to gain traction around the world with men, women, media and even other brands sharing the film," says Fernando Machado, vice president for Dove Skin. "The campaign evoked an emotional reaction in millions of people that inspired them to share the positive message with others. Beyond just the millions of views and publicity impressions, it is the outpouring of testimonials from around the world that are exciting us."
Dove Real Beauty Sketches has garnered widespread attention across all media channels and the brand has been overwhelmed by the positive response from around the world. The phenomenon has been further fueled by celebrities and other brands joining the conversation and sharing the film with others.
Additionally, 14 video parodies of the film have been created. To date, the campaign has generated almost four billion PR and blogger media impressions, which continue to increase daily. Global launch coverage highlights include:
The impact made by Dove Real Beauty Sketches in social media has also been significant. The campaign evoked an emotional reaction in millions of people that inspired them to share the positive message with others and join the conversation across the brand's social channels. To date there have been more than 3,707,407 shares of the film, according to Unruly.
To view the video, click here.
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In addition, Dove Real Beauty Sketches garnered another 15 million views in China where it just launched. Not only has the film been viewed in record numbers around the world, it is also the most shared video ad in over a year and the third most shared of all time. Dove Real Beauty Sketches was uploaded in 25 languages to 33 Dove YouTube Channels and has been viewed in more than 110 countries.
The Dove Real Beauty Sketches campaign struck an emotional chord with millions of women who recognize that they are their own worst beauty critic. The brand is committed to a world where beauty is a source of confidence and the film reinforces the brand's commitment to fostering self-esteem in women.
"The moment that the Dove Real Beauty Sketches film was uploaded to the Dove YouTube page, it quickly started to gain traction around the world with men, women, media and even other brands sharing the film," says Fernando Machado, vice president for Dove Skin. "The campaign evoked an emotional reaction in millions of people that inspired them to share the positive message with others. Beyond just the millions of views and publicity impressions, it is the outpouring of testimonials from around the world that are exciting us."
Dove Real Beauty Sketches has garnered widespread attention across all media channels and the brand has been overwhelmed by the positive response from around the world. The phenomenon has been further fueled by celebrities and other brands joining the conversation and sharing the film with others.
Additionally, 14 video parodies of the film have been created. To date, the campaign has generated almost four billion PR and blogger media impressions, which continue to increase daily. Global launch coverage highlights include:
- 121 print features, including leading op-ed pieces
- 484 major broadcast news and lifestyle segments
- Thousands of online articles that have generated hundreds of thousands of comments, likes and shares
The impact made by Dove Real Beauty Sketches in social media has also been significant. The campaign evoked an emotional reaction in millions of people that inspired them to share the positive message with others and join the conversation across the brand's social channels. To date there have been more than 3,707,407 shares of the film, according to Unruly.
To view the video, click here.
Related Articles:
Dove Markets Real Women
Dove Celebrates New Line
Unilever Launches Digital Social Platform
Unilever Targets Growth in Emerging Markets through Analytics