Accenture Buys Acquity Group
Accenture will acquire Acquity Group, a digital marketing and e-commerce company whose offerings will further strengthen and expand the broad range of digital marketing services that Accenture provides to clients.
Accenture has agreed to pay $13.00 per outstanding American Depositary Share, each of which represents two ordinary shares ($6.50 per ordinary share), or a total of approximately $316 million, in cash for Acquity Group. The acquisition is subject to Acquity Group shareholder approval as well as other customary closing conditions.
Acquity Group provides strategy, digital marketing and technical services to hundreds of companies to enhance their brand experiences and e-commerce performance. The acquisition will broaden Accenture’s own services in these areas, which the company provides through Accenture Interactive, its group that offers chief marketing officers (CMOs) and brand leaders a comprehensive suite of marketing, technology and analytics solutions to help them improve their marketing performance.
The addition of Acquity Group’s skills and capabilities in e-commerce and leading digital platforms such as Adobe and hybris, supported by Accenture’s industry depth and global delivery capability, is expected to help Accenture Interactive further address the most pressing needs of today’s CMO in the midst of a digital transformation in marketing.
Acquity Group is the second-largest independent digital marketing company in the United States. It has grown rapidly in recent years, with revenues of $141 million for 2012, an increase of 32 percent over 2011. Once the acquisition is complete, Acquity Group’s more than 600 employees are expected to join Accenture Interactive.
Blackstone Advisory Partners L.P. is acting as financial adviser to Accenture and Kirkland & Ellis LLP is acting as its legal adviser with regard to the transaction. Goldman Sachs (Asia) L.L.C. is acting as financial adviser to Acquity Group and Shearman & Sterling LLP is acting as its legal adviser with regard to the transaction.
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Accenture has agreed to pay $13.00 per outstanding American Depositary Share, each of which represents two ordinary shares ($6.50 per ordinary share), or a total of approximately $316 million, in cash for Acquity Group. The acquisition is subject to Acquity Group shareholder approval as well as other customary closing conditions.
Acquity Group provides strategy, digital marketing and technical services to hundreds of companies to enhance their brand experiences and e-commerce performance. The acquisition will broaden Accenture’s own services in these areas, which the company provides through Accenture Interactive, its group that offers chief marketing officers (CMOs) and brand leaders a comprehensive suite of marketing, technology and analytics solutions to help them improve their marketing performance.
The addition of Acquity Group’s skills and capabilities in e-commerce and leading digital platforms such as Adobe and hybris, supported by Accenture’s industry depth and global delivery capability, is expected to help Accenture Interactive further address the most pressing needs of today’s CMO in the midst of a digital transformation in marketing.
Acquity Group is the second-largest independent digital marketing company in the United States. It has grown rapidly in recent years, with revenues of $141 million for 2012, an increase of 32 percent over 2011. Once the acquisition is complete, Acquity Group’s more than 600 employees are expected to join Accenture Interactive.
Blackstone Advisory Partners L.P. is acting as financial adviser to Accenture and Kirkland & Ellis LLP is acting as its legal adviser with regard to the transaction. Goldman Sachs (Asia) L.L.C. is acting as financial adviser to Acquity Group and Shearman & Sterling LLP is acting as its legal adviser with regard to the transaction.
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