Coty and Frajo Announce Joint Venture in Brazil
Coty Inc. announces that it will form a joint venture in Brazil with Frajo Internacional, a Brazilian cosmetics distributor. The new venture will distribute and market Coty mass/masstige brands in the retail channel.
"Brazil is one of the largest markets in the beauty industry," says Michele Scannavini, CEO of Coty Inc. "Frajo is the right partner, sharing our passion for beauty. Together, we look forward to introducing new Coty brands into this key market."
This deal will expand Coty's go-to-market capabilities in the region. Currently, Coty has an existing commercial partnership in Brazil to distribute certain brands through a door-to-door distribution model. The company also has a distributor representing its Prestige products in the region.
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"Brazil is one of the largest markets in the beauty industry," says Michele Scannavini, CEO of Coty Inc. "Frajo is the right partner, sharing our passion for beauty. Together, we look forward to introducing new Coty brands into this key market."
This deal will expand Coty's go-to-market capabilities in the region. Currently, Coty has an existing commercial partnership in Brazil to distribute certain brands through a door-to-door distribution model. The company also has a distributor representing its Prestige products in the region.
Related Articles:
Coty Reaffirms Interest in Avon
2012 Top 100: Health & Beauty Aids
Coty Inc. to Acquire Philosophy and OPI
Coty Prestige Announces Agreement with Paul Walker