Sales & Marketing

Sales and Marketing Study Results 2009
Thursday, June 18, 2009 |60 min.
Panelists:
- Lora Cecere, VP, Consumer Products, AMR Research
- Jon Harding, CIO, Conair Corp.
- Stan Pingelski, Director NA Sales IT, Campbell Soup
- Robert Russell, Director Industry Solutions, Consumer Goods, Retail and Hospitality, AT&T
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2009 Sales & Marketing Report
For the fifth year now, CGT and AMR Research bring you the 2009 Sales & Marketing Report. Drawing on survey feedback from consumer goods market leaders in sales, marketing and IT, this year's report identifies where sales and marketing efforts flourish and where gaps exist. Topics include TPM, category management, account team automation and downstream data.

Bath & Body Works Boosts Commitment to E-Commerce

Under the agreement, which runs to 2015, GSI will continue to provide Bath & Body Works' online store (www.bathandbodyworks.com) with e-commerce technology and fulfillment services.
Lead the Change

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
2009 Visionaries

CGT is proud to present the most recent crop of consumer goods "Visionaries" -- those industry thought leaders who are shaping the future of their respective companies through leadership, drive, and unprecedented business and technology initiatives even as the economy suffers.
General Mills Strengthens Commitment to Data Insights

Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace.
Jones Soda's Innovative Ads

Jones Soda uses a social network advertising company to create innovative ways to market its products.
Cost-to-Serve Methodologies: Analysis You Can't Afford to Ignore

CG manufacturers require a deeper understanding of and greater visibility into the cost of doing business. Cost-to-serve methodologies analyze these costs, and as a result, profit margin that can be attributed to business activities and customers.
The Retailer's Take on Trade Promotion Effectiveness

Cannondale Associates reveals new research based on interviews with retail grocery executives about trade promotion effectiveness. Find out what the findings mean for consumer goods manufacturers.
Dr Pepper Snapple Gets Specific with Planograms

DPSG aims to top competition with a new ability to set unlimited store-specific retail planograms for its customers with JDA.

Sales and Marketing Study Results 2009

2009 Sales & Marketing Report

Bath & Body Works Boosts Commitment to E-Commerce

Lead the Change

2009 Visionaries

General Mills Strengthens Commitment to Data Insights

Jones Soda's Innovative Ads

Cost-to-Serve Methodologies: Analysis You Can't Afford to Ignore

The Retailer's Take on Trade Promotion Effectiveness

Dr Pepper Snapple Gets Specific with Planograms

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