Sales & Marketing

Deloitte strengthens consumer business through the appointment of new practice leader for shopper marketing.

TrueDemand Software Inc. and O4 Corporation announce a partnership to link their retail account teams with field sales activities.

Despite significant advances, category management still has a long way to go before the CPG and retail industries reap its biggest rewards.

Study examines the collaboration among manufacturers and retailers.

Solution Adoption Varies Depending on Business Driver

For many consumer goods companies, the outside of the product is just as important, if not more important, than what goes inside.

Consumer goods (CG) manufacturers spend millions of dollars on marketing, with a large portion of that going to trade funds. It is generally accepted that on average, 20 percent of revenues go to trade funds, and unfortunately, most companies do not have a good handle on their return for that investment.

Manufacturing companies have been implementing various types of technology over the last several decades to automate previously manual processes.