Sales & Marketing

New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.

Candy manufacturer, Mars Snackfood, is now part of an EPA program that turns waste to energy.

i2 Technologies board of directors appoints Dr. Pallab K. Chatterjee to chief executive officer.

HP and EDS sign a definitive agreement under which HP will purchase EDS at a price of $25.00 per share, or an enterprise value of approximately $13.9 billion. The deal will better position HP to rival IBM in the global IT outsourcing and business process outsourcing markets. Read on to find out the details of the acquisition, plus find out what industry analysts from AMR Research have to say about it.

Nike works with Chinese athletes and the Chinese Olympic Committee to create 22 of the 28 sport federation uniforms.

Elmer's shares details of its highly-targeted 2008 price increase.

Performing supply chain tasks like taking inventory and documenting orders is not necessarily the most productive use of a sales representative's time. So, sporting goods manufacturer TaylorMade set out to resolve this issue with a wireless network solution.

Lacking in consistency, while retailer demands and dollar spending were increasing, Tyson Foods was challenged to find a solution to build more effective trade promotions.