Sales & Marketing

With the global workforce and workplace changing, what is needed to ensure the future readiness of an IS/IT organization to enable business success going forward? At the CGT Fall Conference, E. Jeffrey Hutchinson, chief information officer - The Dannon Company, North America CIO - Groupe Danone, will explain Groupe Danone's North America's IS/IT's approach to tackling this challenge in an opening keynote presentation, titled "Focus on the Future: Driving productivity and growth through emerging technologies."

Mobile technology is transforming field execution for the world's leading consumer products companies. In an increasingly tough marketplace, these companies are leading a revolution on the selling floor with new strategies that help create the perfect promotion, the perfect shelf, the perfect order and "win at the shelf".

Mobile technology is transforming field execution for the world's leading consumer products companies. In an increasingly tough marketplace, these companies are leading a revolution on the selling floor with new strategies that help create the perfect promotion, the perfect shelf, the perfect order and "win at the shelf".

What's changed that would cause a TPM Tipping Point in 2008/2009? The concept of a hosted, subscription based, SaaS model in TPM is now possible and available.

Carlos Brito focuses on InBev's culture, people, wholesaler relationships and commitment to St. Louis.

June 17, 2008 - Find out how the trend of rising prices has, and will, affect the consumer goods industry in an unpredictable economy.

June 13, 2008 - The 2008 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the more than 220 consumer goods executives in attendance with a little more insight into the ever-changing and complex sales and marketing landscape.

Kellogg Company reports on the progress it has made in its ongoing health and nutrition initiatives to help consumers successfully manage both sides of the calories in/calories out equation.