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Sales & Marketing

  • Kellogg Progresses in Global Health and Nutrition

    Kellogg Company reports on the progress it has made in its ongoing health and nutrition initiatives to help consumers successfully manage both sides of the calories in/calories out equation.
  • DemandTec Makes Three New Advancements

    DemandTec makes a number of announcements this week, including the launch of a collaborative online platform for retailers and consumer products companies, on-demand access to accurate trade fund balances and a collaboration with Interactive Edge to offer time-saving presentation tool to consumer products firms.
  • InBev Makes Unsolicited $46B Bid for Maker of Bud

    CGThas followed the Anheuser-Busch and InBev speculation, but according to a press release on the brewer's Web site, the rumors are real. Anheuser-Busch says InBev made an unsolicited buyout offer of $46 billion, or $65 per share. Read on to find out the logistics of the offer, and what the future may hold if these two companies take on the industry together.
  • Category Trends Show that CG Companies Dread the "R" Word

    It's no secret. Prices have gone up, employment has gone down and everyone is feeling the economic pressures of a possible recession.
  • State: All Chickens Exposed to Bird-flu Killed

    All chickens exposed to the bird-flu virus in northwest Arkansas are killed and buried.
  • Kraft Adds Chocolate and Pizza to Healthy Menu

    New food favorites are added to South Beach Living foods from the Kraft line up.
  • Smucker Adds P&G's Folgers into Product Mix

    J.M. Smucker Company President and Co-CEO Richard Smucker believes that coffee is the most perfect complement to breakfast and dessert -- two areas that his company knows a lot about. So why not add an iconic brand that has 150 years of history? The equation seems to add up to a perfect fit. Read on to find out how much the merger between Procter & Gamble's Folgers business and Smucker is expected to earn by fiscal year 2009.
  • Bud Light and NHL Renew Marketing Agreement

    Anheuser-Busch Inc.'s Bud Light remains the official beer of the NHL through the 2010 and 2011 seasons.
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