Sales & Marketing

The global outdoor apparel and footwear company selects Demandware as the e-commerce foundation for its new direct-to-consumer business.

The beauty and cosmetics company expands its capacity for manufacturing, reduces costs and improves product launch cycle time.

With the economic downturn, many consumer goods companies have put improvement projects on hold, with a handful of exceptions. One such initiative is Trade Promotion Management, which continues to be a priority industry-wide.

A comprehensive listing of today's solution providers in customer-facing markets to the consumer goods industry. Plus, industry experts from Adesso Solutions, Astute Solutions and Flintfox USA address market trends and challenges, like retail collaboration, non-traditional marketing tactics and the voice of the consumer.

How globalization -- coupled with the current tumultuous economic environment -- is affecting the marketing practices at leading consumer goods companies.

A fire ant infestation ignited sales at Scotts Miracle-Gro, demonstrating the power of leveraging customer insights for highly effective sales and marketing efforts across the enterprise.

As a result of significant market growth and the doubling of its sales force, Ruiz Foods, the nation's largest frozen Mexican food manufacturer, recognized that it needed to invest in a technology that would ultimately help capture more value from promotions.

As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics.