Dr Pepper Snapple Gets Specific with Planograms
Dr Pepper Snapple Group (DPSG), one of the largest beverage companies in North America with $5.7 billion in sales, is in production with JDA Planogram Generator from JDA Software Group Inc. JDA's Category Management solution enables DPSG to mass produce store-specific planograms for any sized retail customer, thus the company is increasing its retail partnerships and making current accounts more strategic by adjusting for seasonality and changing consumer demand.
"We are ready to take on any sized planogram project for even the largest tier-one retailers with JDA Planogram Generator," says John Williams, director, category management, Dr Pepper Snapple Group. "While our past process would take as much as 600 hours and require 10 people to support, we now have a fully automated process that takes about 40 hours to generate an equivalent number of planograms. JDA's solution accounts for bottler and fixture complexities, scales to an unlimited planogram quantity and leaves no room for human error, which saves our retail team at a minimum three weeks that they can now put towards higher-value projects.
DPSG is using the new solution to produce massive quantities of highly detailed planograms for its 50-plus brands that include Dr Pepper, Snapple, 7UP, Mott's and Canada Dry. JDA's solution incorporates user-defined merchandising rules, fixtures, assortment and performance data, that can help DPSG adjust product placement based on shopper insights and shifting preferences across stores to more effectively manage categories and increase profitability.
"We are ready to take on any sized planogram project for even the largest tier-one retailers with JDA Planogram Generator," says John Williams, director, category management, Dr Pepper Snapple Group. "While our past process would take as much as 600 hours and require 10 people to support, we now have a fully automated process that takes about 40 hours to generate an equivalent number of planograms. JDA's solution accounts for bottler and fixture complexities, scales to an unlimited planogram quantity and leaves no room for human error, which saves our retail team at a minimum three weeks that they can now put towards higher-value projects.
DPSG is using the new solution to produce massive quantities of highly detailed planograms for its 50-plus brands that include Dr Pepper, Snapple, 7UP, Mott's and Canada Dry. JDA's solution incorporates user-defined merchandising rules, fixtures, assortment and performance data, that can help DPSG adjust product placement based on shopper insights and shifting preferences across stores to more effectively manage categories and increase profitability.