Sales & Marketing

DemandTec to Acquire M-Factor
M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend.
IBM Launches New Software and Consulting Services
IBM is working with more than 2000 global and local brands such as global food producer Danone and 1-800-FLOWERS to ensure they are marketing to the right audience at the right time.

Herbal Essences Plays Tag

Herbal Essences recently launches a new retail campaign using Microsoft Tag on in-store shelf talkers.
The CG Executive Shuffle: A Recap of Big Management Changes in 2011

The New Year has been saturated with news of high-ranking CG executives either being promoted or moving on to new companies. Among the changes were CIO appointments at H.J. Heinz and MillerCoors. Here's a pocket guide to who has gone where.
Hallmark.com Doubles Online Sales

Through Christmas, New Years and Valentines Day holidays, the Infosys digital e-commerce solution helped Hallmark.com double its online sales.
Dove Celebrates New Line

Dove celebrates the launch of Dove VisibleCare, a new line of body wash that helps give women more beautiful skin in just one week.
Peeps Launches New Online Store

PEEPS and COMPANY is using social media as a prominent strategy to connect and share important product information, and more.
Pop-Tarts Gets Creative

The Pop It Forward Contest was a national search for fun and creative ideas for sharing one million Pop-Tarts toaster pastries.
J. M. Smucker Appoints Sole CEO, New COO and More

Effective August 16, 2011, Richard K. Smucker will become the sole Chief Executive Officer of the company. Timothy P. Smucker will continue to serve the company as Chairman of the Board.
Chobani Pushes Ads

The campaign was born from the hearts and mouths of "Chobaniacs" across the country who share their Chobani love with the brand on a daily basis via social media platforms.