Sales & Marketing

Pampers Turns 50
Pampers and the Graham's Foundation began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country.
2011 Sales & Marketing Report
New research yields reports on the progress that consumer goods companies have made in the areas of TPM, downstream data, direct-to-consumer selling, social business and more.

PepsiCo Gets Social at Point of Purchase

The engaging platform is expected to deliver consumers entertainment and fun along with beverages.
Goal-Oriented Degree

The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado.
Walmart, P&G, Kraft Share Sales & Marketing Tactics

More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.
The Digital Storefront

A progress report on the retail industry's adoption of mobile and social initiatives.
Walgreens Closes drugstore.com Deal

The addition of drugstore.com's online business across its health, personal care, beauty and vision categories is expected to better position Walgreens as the most convenient multi-channel retailer of health and daily living needs in America.
Heineken USA Revises Marketing Strategy

A global product integration company has been selected to represent Heineken USA in an integral part of its marketing mix.
Pilgrim's Pride Appoints CFO

With the company's successful financial restructuring and subsequent integration with JBS USA now largely complete, the timing seemed right for an executive transition.
What Consumers Really Think about Retail Promotions

Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.