Sales & Marketing

LeapFrog Goes Mobile
'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space.
2011 Visionaries
CGT presents the most recent crop of consumer goods "Visionaries" -- 10 influential leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives.

2011 Sales & Marketing Report

New research yields reports on the progress that consumer goods companies have made in the areas of TPM, downstream data, direct-to-consumer selling, social business and more.
Dynamic Margin Management

Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession.
Lance Markets Family Fun

The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.
Pampers Turns 50

Pampers and the Graham's Foundation began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country.
PepsiCo Gets Social at Point of Purchase

The engaging platform is expected to deliver consumers entertainment and fun along with beverages.
Goal-Oriented Degree

The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado.
Pilgrim's Pride Appoints CFO

With the company's successful financial restructuring and subsequent integration with JBS USA now largely complete, the timing seemed right for an executive transition.
Walgreens Closes drugstore.com Deal

The addition of drugstore.com's online business across its health, personal care, beauty and vision categories is expected to better position Walgreens as the most convenient multi-channel retailer of health and daily living needs in America.