Sales & Marketing

This transaction fits into ConAgra Foods' acquisition strategy, which seeks to add depth and strength to its existing product lines in key strategic pillars such as convenient meals, snacks and meal enhancers.

The organizational changes are expected to be of most benefit to Flintfox customers and partners.

New shopper research reveals what consumers like and dont like about promotions. You'll walk away with a better understanding of how to design promotions that will best serve targeted consumer segments.

Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession.

The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.

One of the most important processes in consumer goods continues to be TPM. This month, CGT and MEI surveyed year-over-year trends, and while we didn't uncover major shifts in approach, different strategies emerged according to company size.

Pampers and the Graham's Foundation began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country.

The engaging platform is expected to deliver consumers entertainment and fun along with beverages.