Sales & Marketing

The Digital Storefront

A progress report on the retail industry's adoption of mobile and social initiatives.
LeapFrog Goes Mobile

'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space.
2011 Visionaries

CGT presents the most recent crop of consumer goods "Visionaries" -- 10 influential leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives.
TPM Now Vs. Then

One of the most important processes in consumer goods continues to be TPM. This month, CGT and MEI surveyed year-over-year trends, and while we didn't uncover major shifts in approach, different strategies emerged according to company size.
Dynamic Margin Management

Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession.
Lance Markets Family Fun

The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.
Pampers Turns 50

Pampers and the Graham's Foundation began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country.
Heineken USA Revises Marketing Strategy

A global product integration company has been selected to represent Heineken USA in an integral part of its marketing mix.