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Sales & Marketing

  • Shopper Study Reveals Top Consumer Trends

    More than 63,000 American shoppers expose their eating, shopping and beauty habits in North America's largest shopper study. Click here for trends in mobile shopping, word of mouth and private label. Plus, the study honors 42 consumer goods innovations with Best New Product Awards.

  • Wal-Mart Appoints EVP of Global Consumer Insights

    The EVP of Global Consumer Insights is a newly created position to help both Walmart and Sam's Club understand broad consumer trends, create advanced analytical tools and more.

  • Heinz Implements TPO Solution

    A new solution is expected to gain improved visibility, control and insight into the promotional planning process.

  • Top 10 Brands for Consumer Loyalty

    An annual report from Brand Keys surveyed 46,000 consumers to identify the brands with the highest loyalty and engagement ratings in 2011. Find out which consumer goods brands took home top honors in their respective categories.

  • FIJI Water Improves Financial Reports

    After its acquisition by Roll International, FIJI Water's finance and accounting group found that standard reporting tools did not support easy consolidation of financial statements. Here's how it solved the problem.

  • Hispanics Favor Brand Names in Personal Care

    When times are tough, it is no surprise to find consumers opting for less-expensive products in order to save money. Equally unsurprising, lower-income households are more likely to trade down, but one group breaks the mold Spanish-dominant Hispanics.

  • Clorox Steps Up Product Ingredient Program

    Clorox is the first in the industry to provide consumers with more robust information on its preservatives, dyes and fragrances.

  • Readers' Choice Survey 2011

    CGT readers recognize the solution and service providers that best empower their businesses across 10 categories of need.

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