Sales & Marketing

DSRs Remain Key
This month, CGT and Hitachi Consulting take a closer look at DSR adoption and benefit trends. Not surprisingly, industry expertise with is maturing, but benefits are certainly not a foregone conclusion.
Roku Boosts Revenue with Referral Marketing Program
With 25 percent of its customers buying a Roku player based on a referral from a friend, the company found a better way to leverage the influence of existing happy customers to grow its customer base.

Specialized Creates Brand Enthusiasts

Specialized Bicycles, a cycling company with 24 subsidiaries worldwide, was able to strike a balance between marketing and customer support to enhance responsiveness to social media mentions about its brand.
Canon Influences Shoppers with Mobility

Canon U.S.A. strives to assist customers in their purchase decisions. The company recently launched a mobile marketing strategy that features Microsoft Tag technology.
2011 Social Media Solutions Guide

Does the barrage of solutions that claim to help your company navigate the social media channel confuse you? Here are 10 vendors to consider for your social media platform, monitoring and engagement needs
Kraft Foods Fosters Digital Innovation

It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.
Kraft Foods to Split into Two Companies

Having successfully executed its transformation plan, and 18 months into the Cadbury integration, the company has built a global snacking platform and a North American grocery business that now differ in their future strategic priorities, growth profiles and operational focus. So whats the logical thing to do? Spin off of the North American grocery business.
L'Oreal Strikes Deal with Accenture CAS

LOreal selects Accenture to implement its Accenture CAS software platform in support of LOreals field sales operations in the U.K. and the Republic of Ireland.
FIJI Water Acquires Landmark Vineyards

This acquisition follows FIJI Water's December 2010 acquisition of Paso Robles-based JUSTIN Vineyards and Winery.
Kellwood Acquires Yoga Apparel Brand

Zobha is available in 350 retail stores in 27 countries as well as online at its e-commerce site, zobha.com and at leading yoga studios and fitness clubs.