Sales & Marketing

Wegmans App Features Product Scanning
CEO Danny Wegman says the version 2.0 of the app came straight from customer feedback.
Store Brands Continue to Dominate Consumer Interest
As shoppers economic concerns eased somewhat in the wake of the recession, some industry observers predicted that store brands would give up their recent gains as the economy rebounded. To the contrary, store brand sales reaching $88.5 billion overall, an all-time high.

TradeInsight Launches TPM Industry App

Designed for the iPhone and iPad, TI Mobile aims to give clients 24/7 mobile access information on their trade promotions while traveling or away from their desks.
The New Era of Consumer-Driven IT

A global survey of 804 IT decision makers and 1,040 consumer IT users finds that consumer use of smartphones, social networks and cloud services are fundamentally changing the way that enterprises do business.
Phillips-Van Heusen Changes Name

The new name reflects the companys evolution to a global branded lifestyle and apparel company led by Calvin Klein and Tommy Hilfiger.
McCormick to Acquire Kamis

With the addition of Kohinoor in India and Kamis in Poland, the company expects its percentage of sales from emerging markets to exceed 12 percent in 2012.
Unilever Makes Mobile its Key Marketing Strategy

The consumer goods giant plans for mobile marketing primacy by 2020 in a strategy that includes covering mobile data charges for those interacting with its brands.
Kimberly-Clark, Wal-Mart Partner with Mobile App

The mobile application is expected to make it easy for shoppers to check-in at Walmart and engage with Kimberly-Clark products at the shelf.
Going Digital = Growth for CG Companies

Just a few years ago, digital information meant one thing to senior executives risk. However, CG companies are now using digital data to advance their competitive position. New analyses based on 148 companies highlights major opportunities for growth.
The State of Trade Promotion Optimization

Members of CGTs Trade Promotion Management Share Group met on June 6, 2011 and engaged in a lively discussion about what might just be the hottest topic of the year: Trade Promotion Optimization! With countless definitions and approaches floating around the industry, the share group set out to identify logical steps for getting from TPM to TPO rather than establishing a common definition...

Wegmans App Features Product Scanning

Store Brands Continue to Dominate Consumer Interest

TradeInsight Launches TPM Industry App

The New Era of Consumer-Driven IT

Phillips-Van Heusen Changes Name

McCormick to Acquire Kamis

Unilever Makes Mobile its Key Marketing Strategy

Kimberly-Clark, Wal-Mart Partner with Mobile App

Going Digital = Growth for CG Companies

The State of Trade Promotion Optimization

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