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Sales & Marketing

  • SC Johnson Markets Transparency

    The ad emphasizes the company's commitment to disclosing the ingredients in its products.

  • Newcastle "Walks the Dog"

    A clever excuse indeed, a marketing campaign presents "Walking the Dog" as the perfect ploy for catching up with friends to have a Newcastle Brown Ale.

  • Bacardi Gets Social

    This index is a grand summation of the effort by BACARDI to get people thinking about how they prioritize their time and how social life affects general well-being.

  • Amstel Light Launches Mobile Marketing Campaign

    Using JAGTAG's mobile 2D barcodes, Amstel Light fans can enter contests and learn more about its upcoming event.

  • The Future of Retail: IT Spend and Store Growth Up in 2011

    The last two years were tough ones for retailers, and many fell by the wayside. But things are looking up. A new study reports that for the first time since 2007, retailers are expanding store count and headcount. Plus, they are looking to transform business with new technologies, like cloud-based computing and virtualization. Heres what you can expect from your customers in the year ahead.

  • Wal-Mart Launches Major Food Initiative

    This program builds on the success of the First Lady's "Let's Move" campaign to make healthy choices more convenient and affordable for families and is consistent with Wal-Mart's commitment to lead on social issues that matter to its customers.

  • Pilgrim's Pride Launches New Web Site

    The new website (www.pilgrims.com) is the latest phase of Pilgrim's ongoing rebranding campaign.

  • Coca-Cola Talks New Ways of Collaboration

    As manufacturers and retailers continue to struggle in the current economy, many will look to collaboration as a means of bringing back old customers, increasing the loyalty of new customers and better serving all of their customers. Here, Coca-Cola, IDC and SAP reveal new collaboration strategies that benefit both parties.

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