Sales & Marketing

The MWV Exchange collaboration site, powered by inno360, is expected to enable breakthrough innovation with customers, partners and suppliers.

Bolthouse Farms aims to transform its trade planning in a unified planning environment with River Logic.

In a surprising move, Accenture announced plans to acquire CAS last week. The combination strengthens Accenture's position in the competitive trade management landscape. Here, Adrian Goodliffe, EVP, Sales & Marketing, CAS, answers CGT's burning questions about the deal's implications for the consumer goods technology market.

The acquisition of Mountain High Yoghurt will double General Mills large size yogurt business.

Today's shopper is more informed, more demanding and more sophisticated. According to a breakthrough new study, there are four change drivers affecting how brands and retailers will interact with shoppers. Are you getting it right?

After installing an ERP system that filled a desperate need for advanced planning tools, Jelly Belly Candy Company set its sights on deploying an accompanying customer relationship management system.

The $48 billion company'sIn-Market Testing for Growth group is using the APT Test & Learn Analyticsto evaluate a broad range of projects, including new items, restages, in storere-designs and retail coverage models.

RightSize can confidently say that a Facebook application has resulted in a 5 percent to 10 percent lift to overall Web revenue.