Sales & Marketing

One of the most important processes in consumer goods continues to be TPM. This month, CGT and MEI surveyed year-over-year trends, and while we didn't uncover major shifts in approach, different strategies emerged according to company size.

CGT presents the most recent crop of consumer goods "Visionaries" -- 10 influential leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives.

A global product integration company has been selected to represent Heineken USA in an integral part of its marketing mix.

With the company's successful financial restructuring and subsequent integration with JBS USA now largely complete, the timing seemed right for an executive transition.

The addition of drugstore.com's online business across its health, personal care, beauty and vision categories is expected to better position Walgreens as the most convenient multi-channel retailer of health and daily living needs in America.

Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.

Many companies use social media to build their brand, yet research indicates that they may also be able to monetize these channels. Online shoppers who interact with retailers on Facebook and Twitter are looking specifically for inside scoop on deals and want to stay up-to-date on products, according to new research. The study also highlights the popularity of group-buying sites and how smartphones influence social media.