Sales & Marketing

The Biggest CPG Brand Hits of 2010
In spite of ongoing economic and market challenges, the manufacturers of these brands showed their grit in 2010. They invested to understand the roles their products could play in helping consumers navigate difficult financial waters. And, they used that knowledge to develop and deliver powerful new products.
eBay Inc. to Acquire GSI Commerce
eBay expects the transaction to result in synergies of approximately $60 million by 2013.

S&OP Lessons Learned from Newell Rubbermaid

Newell Rubbermaid executives Steve Sigrist and Tracey Grimshaw offer advice to CGT readers who are looking to replicate the success they achieved with an S&OP improvement project.
Retailers Get Personal with New In-Store Technology Options

Two new Aberdeen reports prove that personalization of the in-store customer experience will be a key objective for retailers over the next two years. Here are the customer satisfaction strategies you can expect from your retail customers in 2011.
Unilever Sells Sanex to Colgate Palmolive

Unilever enters a binding agreement to sell the global Sanex business to Colgate-Palmolive for 672 million euros while adding the Fab, Lavomatic and Vel brands to its portfolio in Colombia.
P&G, Teva Partner for Consumer Health Care

This new business model combines P&G's strong brand-building, consumer-led innovation and go-to-market capabilities with Teva's broad geographic reach.
End of the Wal-Mart Era as We Know It?

The last two decades could aptly be described as the Wal-Mart era in retailing. In 1990, its revenue was $32 billion. In 2010 it ballooned to $405 billion. Today, however, cracks are appearing in the empire Sam Walton built.
Schwan's Renews Agreement with DemandTec

The food manufacturer aims to create unified trade plans for optimized pricing and promotion decisions.
Adesso Releases TradeAdvantage v11

The advanced features of the company's latest release allows consumer goods companies to track all customer plans and spending in one solution and provides a robust data set for analyzing and optimizing the effectiveness of their trade dollars.
Welch's Taps Downstream Data for Value

Welchs will start its project at Meijer and Target, focusing on monitoring new product introductions, improving the planning and execution of its promotions and reducing exit inventories at the end of events.

The Biggest CPG Brand Hits of 2010

eBay Inc. to Acquire GSI Commerce

S&OP Lessons Learned from Newell Rubbermaid

Retailers Get Personal with New In-Store Technology Options

Unilever Sells Sanex to Colgate Palmolive

P&G, Teva Partner for Consumer Health Care

End of the Wal-Mart Era as We Know It?

Schwan's Renews Agreement with DemandTec

Adesso Releases TradeAdvantage v11

Welch's Taps Downstream Data for Value

Related Topics