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Sales & Marketing

  • Kraft, Food Lion Talk Data Sharing

    Both retailers and suppliers see the value of data sharing, but there is still a long way to go before benefits are realized. Proving there are exceptions to this rule, Kraft Foods, Delhaize America and Bozzuto's gathered to lend real-world context to the findings of the first annual Shared Data Study. Learn about their winning data sharing programs here.
  • IBM Officially Owns Unica Corporation

    The deal expands IBM's initiatives to help organizations gain customer insight and transform marketing through technology.
  • VANTAGE POINT: Exploring Shared Services for Customer Management

    As shared services units specialize in performing repetitive transaction based tasks, consumer companies can leverage the service model to perform tasks that require high-end business and consulting skill sets that may not be widely available in the organization.
  • Coca-Cola Licenses Dr Pepper Brands

    Under the new licensing agreements, Coca-Cola will distribute Dr Pepper in the United States and Canada Dry in the Northeast U.S. where these brands were formerly distributed by Coca-Cola Enterprises.
  • Hanesbrands Selects New Demand Sensing Solution

    The solution will eventually scale across Hanesbrands' extended value chain, delivering cross-departmental sales insights and analytics to hundreds of business practitioners.
  • Bacardi Invests $250M in Dewar's

    The Dewar's expansion project, which started in July 2007, will be completed in phases over 10 years.
  • Sunshine Bouquet Leverages Downstream Data

    One of the first companies to recognize the potential of the supermarket channel for fresh-cut flowers, Sunshine Bouquet will tap Retail Solutions to transform retailer data into actionable insights.
  • Jones Apparel Group Gets New Name

    The new name embraces Jones' heritage while signaling its vision for the future across its apparel, footwear, jeanswear, jewelry and handbag divisions.
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