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Sales & Marketing

  • Alice.com Presents F-Commerce: Facebook Storefronts

    Alice.com rolls out Facebook Storefronts to its more than 350 CPG manufacturer customers including Annies Homegrown, Summit Brands and Replenish.
  • Top 10 Predictions for Brand-Oriented Manufacturers

    The prospect of a continuing recovery is good. Brand-oriented manufacturing firms -- those selling branded goods and serving consumer markets -- are optimistic but cautious, ready to grow again and looking for guidance on the cadence of growth. Click here for IDC Manufacturing Insights 10 predictions for this market in 2011.
  • Breaking News: Sara Lee to Split into Two

    The resulting companies will have distinct growth strategies within their respective core markets. Plus, the Board of Directors names a new Chairman and CEO to lead the spin off.
  • Newcastle "Walks the Dog"

    A clever excuse indeed, a marketing campaign presents "Walking the Dog" as the perfect ploy for catching up with friends to have a Newcastle Brown Ale.
  • Bacardi Gets Social

    This index is a grand summation of the effort by BACARDI to get people thinking about how they prioritize their time and how social life affects general well-being.
  • Amstel Light Launches Mobile Marketing Campaign

    Using JAGTAG's mobile 2D barcodes, Amstel Light fans can enter contests and learn more about its upcoming event.
  • SC Johnson Markets Transparency

    The ad emphasizes the company's commitment to disclosing the ingredients in its products.
  • The Future of Retail: IT Spend and Store Growth Up in 2011

    The last two years were tough ones for retailers, and many fell by the wayside. But things are looking up. A new study reports that for the first time since 2007, retailers are expanding store count and headcount. Plus, they are looking to transform business with new technologies, like cloud-based computing and virtualization. Heres what you can expect from your customers in the year ahead.
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