Sales & Marketing

The prospect of a continuing recovery is good. Brand-oriented manufacturing firms -- those selling branded goods and serving consumer markets -- are optimistic but cautious, ready to grow again and looking for guidance on the cadence of growth. Click here for IDC Manufacturing Insights 10 predictions for this market in 2011.

The resulting companies will have distinct growth strategies within their respective core markets. Plus, the Board of Directors names a new Chairman and CEO to lead the spin off.

A clever excuse indeed, a marketing campaign presents "Walking the Dog" as the perfect ploy for catching up with friends to have a Newcastle Brown Ale.

This index is a grand summation of the effort by BACARDI to get people thinking about how they prioritize their time and how social life affects general well-being.

The ad emphasizes the company's commitment to disclosing the ingredients in its products.

The last two years were tough ones for retailers, and many fell by the wayside. But things are looking up. A new study reports that for the first time since 2007, retailers are expanding store count and headcount. Plus, they are looking to transform business with new technologies, like cloud-based computing and virtualization. Heres what you can expect from your customers in the year ahead.