Sales & Marketing

ScottsMiracle-Gro Names New Chief Marketing Officer
The new CMO will aim to maximize opportunities for sustainable brand portfolio and market share growth, and build stronger relationships with consumers.
Rise of Social Commerce: Lora Cecere, Altimeter Group
The rise of social commerce gives mid-market companies a new opportunity to build a relationship directly with the shopper and manage the long tail of the supply chain more easily.These five success factors raise the odds of success.

2011 Standout SMBs

CGT connects you to a handful of standout small to medium-size consumer goods companies that are hitting it off with consumers. Some names you'll recognize, others you won't, but they have lots in common, including true product innovation and non-traditional marketing strategies.
Self-Service Analytics: Real-World Tips to Grow Business

In CPG, the name of the game is increasing market share by employing the right mix of spend optimization, rapid product innovation, and best-in-class sales and marketing programs. Learn how leading CPG firms empowered their sales forces with self-service analytics.
Analyzing Trade Promotions

Does a solution exist? TPM has become a critical technology as companies spend millions to gain control of their spend and increase its effectiveness.
Kimberly-Clark Powers Retail Data Strategy

Kimberly-Clark plans to deploy retail execution management from Retail Solutions, across 19 retailer teams within 15 months.
2011 Data & Analytics Solutions

A comprehensive listing of solution providers that support the collection, aggregation, storage, analysis and integration of valuable data.
P&G Sheds Pringles Brand

The $2.35 billion deal makes the buyer, Diamond Foods, the No. 2 global player in savory snack category.
4 Ways to Make Social Tech Work for your Business

Too many people think of social tools as only being for sales and marketing when in reality, there are valuable uses in the back office. Here are a handful of social tech concepts that are mandatory for every organization today.
The Biggest CPG Brand Hits of 2010

In spite of ongoing economic and market challenges, the manufacturers of these brands showed their grit in 2010. They invested to understand the roles their products could play in helping consumers navigate difficult financial waters. And, they used that knowledge to develop and deliver powerful new products.