Sales & Marketing

Distribution of the coconut water-based beverages will extend beyond predominantly warehouse distribution to include expanded DSD distribution.

New interactive environments debuted on Black Friday with special promotions on Facebook and company sites.

Hunter Douglas turns to SAP to support its customer service standards.

Rockport chooses the Demandware e-commerce platform to gain more control over its online brand and take its e-commerce initiatives to the next level.

Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.

Under an initiative approved by the Board, Fortune Brands would become a pure-play spirits company, spin off home and security to shareholders, and either sell or spin off its golf business.

Amidst currency wars and defaulting nations, there are more opportunities than ever for creative brands to deliver on changing consumer needs. Trendwatching.com identifies 11 crucial consumer trends for 2011, including Urbanomics, Online Status Symbols and Owner-Less. Here is an excerpt from this fun and informative report.

Collaboration is a function of tapping into the collective intelligence of crowds and forming a knowledge network. Examples of this in the CG market are few and far between. However, CGT has the scoop on how P&G is leveraging such an environment using enterprise collaboration.