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Sales & Marketing

  • Top 10 Brands for Consumer Loyalty

    An annual report from Brand Keys surveyed 46,000 consumers to identify the brands with the highest loyalty and engagement ratings in 2011. Find out which consumer goods brands took home top honors in their respective categories.
  • Clorox Steps Up Product Ingredient Program

    Clorox is the first in the industry to provide consumers with more robust information on its preservatives, dyes and fragrances.
  • FIJI Water Improves Financial Reports

    After its acquisition by Roll International, FIJI Water's finance and accounting group found that standard reporting tools did not support easy consolidation of financial statements. Here's how it solved the problem.
  • Hispanics Favor Brand Names in Personal Care

    When times are tough, it is no surprise to find consumers opting for less-expensive products in order to save money. Equally unsurprising, lower-income households are more likely to trade down, but one group breaks the mold Spanish-dominant Hispanics.
  • Readers' Choice Survey 2011

    CGT readers recognize the solution and service providers that best empower their businesses across 10 categories of need.
  • Tide Documents Loads of Hope from Haiti

    Tide Loads of Hope releases a documentary film that shares stories of hope through those affected by the earthquake of Haiti.
  • ConAgra Foods Blogs

    ConAgra Foods launches first blogger-hosted virtual cooking school in partnership with popular online community, 'The Motherhood'.
  • Wal-Mart, P&G On TV

    The movie will also feature a soundtrack produced by music mogul Randy Jackson, which will be sold with the DVD together exclusively at Wal-Mart Stores.
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