Sales & Marketing

The company that inspired the global One for One movement will commemorate its landmark shoe drop this September in Argentina with support from AT&T.

Watch candid Q&A videos from the industry thought leaders that presented at this year's premier event for sales and marketing executives in the CG industry.

The consumer goods giant gives an exclusive update on its Future Friendly initiative, which is making a big impact on consumer behavior.

Facebook celebrated its 500 millionth active user last week, and leading consumer goods companies are putting the social networking site's popularity to good use. Here, CGT presents the Top 20 food and drink brands on Facebook. Did your brands make the cut? If not, learn how these leaders are making social media a competitive advantage.

PepsiCo launched an initiative for its finance function in May 2009 that can serve as a valuable learning model for companies in any industry. Called the PepsiCo Finance University, find out how it provides a better understanding of the company's core financial skills.

PepsiCo's brand and marketing teams will select partners for pilot activation programs from among 20 presenting entrepreneurs.

Shoppers will now have multiple ways to benefit from purchasing P&G brands from discovering valuable savings inside to experiencing validated product performance.

In addition to access to Seventh Generation product lines, Seventh Generation and Wal-Mart will collectively encourage families to live better through initiatives such as Walmart's mom bloggers, Facebook and the 7GenBlog.