Molson Coors Canada is the first business unit in the company to design, develop and implement a massive five-year customer relationship management transformational program. Three key executives reveal how they standardized 70 percent of the company's sales processes in an extremely complex and highly-regulated market.
For theCG company, direct-to-consumer selling has become a necessity as the competition against retail store brands heats up. In effect, P&G and PFSweb are testing innovative e-commerce concepts to unlock growth for online sales of consumer products.
S&OP is the primary method that CG companies use to synchronize supply chain operations with sales and ensure customer needs are met. CGT and Perficient surveyed industry executives on this important process to understand how well it is working and what needs improvement.
A comparison chart of solution providers to the consumer goods industry. Plus, industry experts address market trends and challenges around non-traditional marketing vehicles, downstream data and more.
