Sales & Marketing

P&G Initiative Makes Shopping Easier
To make shopping for innovative products effortless and cost effective, the Procter & Gamble Company introduces the Have You Tried This Yet? initiative, which showcases original products that meet the consumers' everyday needs.
Kellogg Selects Retail Execution Provider for Mexico
The solution is expected to help Kellogg execute its in-store marketing strategies by providing sales representatives with enhanced store-level merchandising and reporting capabilities.

CGT Reveals Business & Technology Leadership Award Winners

Newell Rubbermaid, Anheuser-Busch InBev, Project 7 and six other CG companies took home awards at the 2010 Consumer Goods Business & Technology Leadership Conference this week. Find out which successful projects earned them this coveted recognition.
'Tis the Season: Mobile Devices Gain Popularity among Holiday Shoppers

New survey findings indicate that more than one-fourth of American adults with a smartphone will use these devices to research or make holiday purchases, and that number jumps to 45 percent among young adults 18-24
Unilever Takes Full Accountability

With 400 brands spanning 14 categories of home, personal care and food products, Unilever touches many people's lives around the globe. Here, the company shares the fundamentals for getting the recall process right, including a powerful tool called the Rapid Recall Exchange.
2010 Tech Trends Report

The latest research on current technology and business process trends in the CG industry. Topics include risk management, S&OP, sustainability, mobile consumers and much more.
MEI Completes Management Buy-Out

Majority owned by employees, the company continues growth while exceeding financial targets.
Walmart Continues E-commerce Growth

The expansion of 'Pick Up Today' and 'FedEx Site to Store' tests provide more savings and convenience for customers.
Rebranding Gone Wrong: Gap Keeps Old Logo

The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.
Kraft, Food Lion Talk Data Sharing

Both retailers and suppliers see the value of data sharing, but there is still a long way to go before benefits are realized. Proving there are exceptions to this rule, Kraft Foods, Delhaize America and Bozzuto's gathered to lend real-world context to the findings of the first annual Shared Data Study. Learn about their winning data sharing programs here.