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Sales & Marketing

  • Coca-Cola Licenses Dr Pepper Brands

    Under the new licensing agreements, Coca-Cola will distribute Dr Pepper in the United States and Canada Dry in the Northeast U.S. where these brands were formerly distributed by Coca-Cola Enterprises.

  • Hanesbrands Selects New Demand Sensing Solution

    The solution will eventually scale across Hanesbrands' extended value chain, delivering cross-departmental sales insights and analytics to hundreds of business practitioners.

  • Bacardi Invests $250M in Dewar's

    The Dewar's expansion project, which started in July 2007, will be completed in phases over 10 years.

  • Sunshine Bouquet Leverages Downstream Data

    One of the first companies to recognize the potential of the supermarket channel for fresh-cut flowers, Sunshine Bouquet will tap Retail Solutions to transform retailer data into actionable insights.

  • Jones Apparel Group Gets New Name

    The new name embraces Jones' heritage while signaling its vision for the future across its apparel, footwear, jeanswear, jewelry and handbag divisions.

  • The Myth of Overnight Success

    It took Barrie Bergman 25 years to build Record Bar into the success that made him a wealthy man. Bare Escentuals, his second company, was an overnight success after only 14 years. The one thing both of these success stories have in common? Time.
    Barrieat Chair

  • The Clorox Company Unveils New Corporate Logo

    The launch marks the most dramatic change in the company's visual identity since 1957.

  • Social Media Initiatives in Consumer Goods

    Adoption has skyrocketed as social networking now accounts for 11 percent of all time spent online in the United States. But how do businesses capitalize on this trend? New research from CGT and Wipro answers this burning question.

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