Sales & Marketing

In a surprising move, Accenture announced plans to acquire CAS last week. The combination strengthens Accenture's position in the competitive trade management landscape. Here, Adrian Goodliffe, EVP, Sales & Marketing, CAS, answers CGT's burning questions about the deal's implications for the consumer goods technology market.

Alliance participants, including Coke, Kraft, and P&G among others, first convened in March 2010 to discuss the state of publicly available product data, and decided to form the alliance and work together to improve it.

After installing an ERP system that filled a desperate need for advanced planning tools, Jelly Belly Candy Company set its sights on deploying an accompanying customer relationship management system.

The $48 billion company'sIn-Market Testing for Growth group is using the APT Test & Learn Analyticsto evaluate a broad range of projects, including new items, restages, in storere-designs and retail coverage models.

RightSize can confidently say that a Facebook application has resulted in a 5 percent to 10 percent lift to overall Web revenue.

For the maker of Equal and PureVia, managing information for more than 1,000 promotional deals every year became a near impossible task using Excel. The company adopted an SaaS solution and benefits become quickly apparent.

AB InBev expands its partnership with CAS to drive best practice business processes and efficiencies across its go-to-market operations.

An audit of 100 national retailers tracks phenomenal growth of Facebook as a platform for branding and social promotions. Case in point: Retailers with 1 million or more likers averaged nearly 40 percent growth between mid-July and mid-September in 2010. Click here to learn more about this audit.