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Sales & Marketing

  • Mobile Online Shopping to Reach $119B in 2015

    Mobile online shopping is reaching critical mass, and ABI Research predicts it will represent 8 percent of the total e-commerce market within five years.

  • Improve Marketing Effectiveness in a Digital World: Kevin Tigges, Microsoft

    Game-changing technologies and digital marketing tactics are enabling CG companies to get a whole lot closer to their top customers. Kevin Tigges, U.S. consumer goods industry solutions director for Microsoft, shares his views on marketing trends, strategies and emerging technologies for 2010 and beyond.

  • Tom Ebling Joins Demandware as CEO

    The former CEO of ProfitLogic and Torrent Systems will lead Demandware into its next phase, widespread market adoption of its on-demand e-commerce platform.

  • What CG Firms Can Learn from NRF

    Lora Cecere, partner for the Altimeter Group, recently attended the NRF 2010 Convention and Expo. Here, she explains what the Big Show's hottest trends -- think price management and the digital consumer -- mean for consumer products companies.

  • Wal-Mart and P&G Provide Family-Friendly TV

    The joint effort is a key anchor to Wal-Mart's Family Moments campaign.

  • Kraft Empowers Web Brands with CRM

    A direct-to-consumer marketing solution will support the company's largest North American consumer Web brands, including KraftFoods.com.

  • Coke, Pepsi and DPSG Commit to Michelle Obama

    Coke, DPSG, PepsiCo, Nestle Waters and Sunny Delight commit to caloric reductions in the beverage marketplace through innovation, smaller portion sizes and further marketing of low-calorie beverages.

  • Wal-Mart Cuts Big Brand Names

    The retail giant will reportedly remove the Hefty and Glad brands of food bags from its shelves and consider brand consolidation in additional categories, often in favor of its Great Value private label products.

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