Chiquita Aims for Consumer Choice
Chiquita Brands International Inc. is inviting you to choose the best consumer-created designs that will grace the company's iconic blue sticker on millions of Chiquita bananas nationwide. The call for votes is a continuation of a sticker competition announced in June, when Chiquita requested design submissions.
"Chiquita's iconic blue sticker has adorned our bananas for nearly 50 years," says Tanios Viviani, Chiquita president, global innovation and emerging markets and chief marketing officer. "Now consumers have the opportunity to become a part of the imagination and collaboration we enjoy at Chiquita by voting for the design that inspires them to become a part of our company's legacy."
Now through Sunday, Sept. 12, 2010, consumers can visit the Chiquita Banana Sticker Design Contest at www.EatAChiquita.com/sticker-contest to view the 50 finalist consumer designs and link to vote. Participants can vote for a maximum of 10 sticker designs per day, but may not vote for any given design more than once per day. Voting restrictions apply; official contest rules are available online.
Chiquita will feature on its bananas nationwide the 18 designs that garner the most votes; the 18 grand-prize winners will be announced on www.EatAChiquita.com Monday, Sept. 13, 2010. Each winning sticker will be printed and placed on Chiquita bananas during the month of November.
"Chiquita's iconic blue sticker has adorned our bananas for nearly 50 years," says Tanios Viviani, Chiquita president, global innovation and emerging markets and chief marketing officer. "Now consumers have the opportunity to become a part of the imagination and collaboration we enjoy at Chiquita by voting for the design that inspires them to become a part of our company's legacy."
Now through Sunday, Sept. 12, 2010, consumers can visit the Chiquita Banana Sticker Design Contest at www.EatAChiquita.com/sticker-contest to view the 50 finalist consumer designs and link to vote. Participants can vote for a maximum of 10 sticker designs per day, but may not vote for any given design more than once per day. Voting restrictions apply; official contest rules are available online.
Chiquita will feature on its bananas nationwide the 18 designs that garner the most votes; the 18 grand-prize winners will be announced on www.EatAChiquita.com Monday, Sept. 13, 2010. Each winning sticker will be printed and placed on Chiquita bananas during the month of November.