P&G, Unilever, L'Oreal Top List of Global Marketers

Press enter to search
Close search
Open Menu

P&G, Unilever, L'Oreal Top List of Global Marketers

12/10/2010

Advertising Age recently reported its annual list of top global marketers. Of the 100 companies featured, 36 are consumer goods companies (excluding consumer electronics companies).

The leaders in our industry -- P&G, Unilever, L’Oreal, Colgate-Palmolive, Coca-Cola, PepsiCo -- had one major thing in common: They all advertise where they see opportunity for growth. These days, that means China, which accounts for 20 percent of the world’s population (versus the U.S. with 5 percent). 

Here, CGT breaks down Advertisng Age’s Top 100 list to highlight only the consumer goods companies. To see the full list, click here.

 

Rank

Company

Media Spending 2009

1

Procter & Gamble Co.

$8,678.6

 

2

Unilever

$6,033.2

 

3

L’Oreal

$4559.9

5

Nestle

$2,615.2

 

6

Coca-Cola Co.

$2,442.2

8

Johnson & Johnson

$2,250.8

9

Reckitt Benckiser

$2,236.9

10

Kraft Foods

$2,117.9

14

Pfizer

$1,827

16

GlaxoSmithKline

$1,630.3

17

Danone Group

$1,621

18

Mars Inc.

$1,586.5

19

PepsiCo

$1,454

25

Henkel

$1,371

30

Ferrero

$1,174.1

34

Kellogg Co.

$1,099.4

37

General Mills

$934.7

38

Colgate-Palmolive Co.

$887.3

40

Anheuser-Busch InBev

$875.8

41

SC Johnson

$875.2

44

Kao Corp.

$789.4

45

Merck & Co.

$773.6

46

Bayer

$770.5

57

SABMiller (MillerCoors)

$638

59

Novartis

$561.4

60

LVMH Moet Hennessy Louis Vuitton

$559.7

61

Campbell Soup Co.

$558.7

63

Clorox Co.

$515.4

80

Mattel

$395.2

85

Kimberly-Clark Corp.

$359.2

86

Heineken

$351.1

83

Coty

$324

93

Diageo

$304.3

96

Hasbro

$287.8

99

Sara Lee Corp.

$255

100

Avon Products

$249.8