Rockport Steps Ahead with Innovative E-Commerce

Rockport, a brand within the adidas portfolio and manufacturer of footwear for metropolitan professionals worldwide, selects Demandware Commerce as its new e-commerce platform from Demandware Inc.

 

"Working with a partner who could give us control over our ecommerce initiatives and support our growth strategy was a key factor in our overall decision," says Peter Shea, head of e-commerce, Rockport. "Demandware provides the perfect combination of powerful e-commerce functionality and operational efficiency that will allow us to focus on growing the channel. This implementation will immediately take our e-commerce operations to the next level and enable us to keep up with the increasingly sophisticated demands of today’s consumer."