Sales & Marketing

Wal-Mart Launches Major Food Initiative
This program builds on the success of the First Lady's "Let's Move" campaign to make healthy choices more convenient and affordable for families and is consistent with Wal-Mart's commitment to lead on social issues that matter to its customers.
Pilgrim's Pride Launches New Web Site
The new website (www.pilgrims.com) is the latest phase of Pilgrim's ongoing rebranding campaign.

Coca-Cola Talks New Ways of Collaboration

As manufacturers and retailers continue to struggle in the current economy, many will look to collaboration as a means of bringing back old customers, increasing the loyalty of new customers and better serving all of their customers. Here, Coca-Cola, IDC and SAP reveal new collaboration strategies that benefit both parties.
2011 Readers' Choice: Demand Data Analytics

The top 10 providers of a point software solution or a software suite for the cleansing, analysis and integration of downstream demand data, including POS, syndicated, etc., for use by sales, marketing, supply chain operations and R&D.
2011 Readers' Choice: Business Intelligence

The top 8 providers of a point software solution or a software suite for Business Intelligence, including analytics, data warehousing, etc.
2011 Readers' Choice: Editors' Picks

This years Readers Choice survey spans 10 categories, but some companies do not fit snugly into any one group. In response, we created the Editors Pick section to recognize solutions and service providers that are making a difference in the consumer goods industry and should be duly noted.
2011 Readers' Choice: Trade Promotion Management

The Top 8 providers of a software solution for trade promotion effectiveness, including traditional TPM, promotion analytics, price management, trade promotion optimization, etc.
2011 Readers' Choice: Customer Relationship Management

The Top 8 providers of a point solution or an enterprise software suite specific to Customer Relationship Management, including marketing, salesforce automation, customer service, mobile technology, category management, etc.
Coty Prestige Announces Agreement with Paul Walker

The actor will be the new face of Davidoff Cool Water.
Aussie Dogs Names Global Director Sales and Marketing

Aussie Dogs currently has a system of sales representatives managing territories across the country and large network of independent retailers both domestically and internationally.