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Sales & Marketing

  • FIJI Water Acquires Landmark Vineyards

    This acquisition follows FIJI Water's December 2010 acquisition of Paso Robles-based JUSTIN Vineyards and Winery.

  • Levi's Gains New Global VP of Strategy

    The former Avon vice president will be responsible for leading the development and execution of the brand's growth strategy and global business development.

  • Walmart Steps Up Collaboration with Suppliers

    A partnership with SymphonyIRI Group will allow Walmart and its supplier partners to share the same knowledge about Walmarts shoppers. Through better shopper insights, both parties can work together to improve planning, shopper marketing and growth.

  • Kellwood Acquires Yoga Apparel Brand

    Zobha is available in 350 retail stores in 27 countries as well as online at its e-commerce site, zobha.com and at leading yoga studios and fitness clubs.

  • Walmart Plans 300 More Store Openings by 2016

    New and existing locations, totaling about 500 stores, will provide access to fresh and healthy food in more than 700 food deserts and will serve approximately 1.3 million people living in these areas.

  • Walmart to Give POS Data to Nielsen

    The agreement marks Walmarts return to the CPG industrys information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information.

  • Doritos Gets Face Time in Brazil

    Paulo-based LiveAD partners with New York-based Night Agency to create a social storytelling Facebook campaign for global CPG brand.

  • Downstream Data Sharing: What's Your Status?

    In 2010, a breakthrough new report proved that downstream data is a key initiative for consumer goods companies and retailers alike. This year, CGT is polling both trading partners again to determine how much headway has been made in data sharing strategies.

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