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Sales & Marketing

  • Unilever Finds Buyer for Two Brands

    The divestiture is required by the US DOJ in conjunction with Unilevers $3.7 billion acquisition of the Alberto Culver Company, which was completed on May 10, 2011.
  • Sara Lee Launches Multimedia Ad Campaign

    Sara Lee Deli announces the launch of a new, integrated marketing campaign to drive increased awareness of the Sara Lee Deli pre-sliced and sliced-to-order portfolios.

  • Kellogg Enriches Customer Engagement Initiatives

    With a long history of innovation and some of the most trusted global brands, Kellogg has developed a vast consumer following. Now, new marketing solutions will help Kellogg establish even deeper relationships with consumers and engage them on a one-to-one basis across a variety of channels.
  • GS1 Germany Acquires SA2Worldsync GmbH

    The new ownership structure of SA2 Worldsync GmbH is expected to strengthen innovation, global reach and investment in mobile commerce.
  • Electrolux Acquires Chilean Appliance Company CTI

    The acquisition makes Electrolux the largest supplier of appliances in Chile and Argentina.

  • Image Commerce: A New Way to Shop

    The image commerce platform Stipple introduced yet another new way to shop on the Internet this time with a platform that turns images into targeted storefronts by accurately crediting a brand's products.
  • Is Walmart Losing its Grip on Shoppers?

    An overwhelming majority of Walmart shoppers no longer believe that it has the lowest prices. While the world's largest retailer is certainly not going to disappear, it seems to no longer dominate the U.S. retail landscape. Should consumer product companies re-evaluate the way they do business with Walmart?
  • SABMiller Plans Foster's Takeover

    SABMiller is taking its offer straight to Fosters shareholders after the Board of Directors rejected a similar proposal in June.
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