Sales & Marketing

Social Listening
Innovationedge Founder Cheryl Perkins offers guidance for mastering the art of co-created innovation.
P&G Shapes the Store
Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.

American Greetings Offers Mobile Greetings

justWink offers the next generation of greeting card shoppers a connection with the mobile world for the first time.
2011 Product Innovation Solutions

A comparison chart of solution providers to the 2011 consumer goods industry in the areas of PLM, PIM, portfolio management and much more. Plus, industry experts address market trends and challenges.
Patagonia Hires New VP of Global E-Commerce

The new hire brings a wealth of e-commerce experience to Patagonia, most recently as Urban Outfitters' executive director of marketing.
ConAgra Threatens to Drop Ralcorp Bid

Shares of Ralcorp Holdings Inc. slid after ConAgra Foods Inc. threatened to withdraw its offer to buy the company if Ralcorp does not engage in a constructive dialogue by September 19, 2011.
Peet's Coffee & Tea Manages Growth with Outstanding Quality

Peets Coffee & Tea efficiently practices its high-quality and customer service standards while growth continues. With a unified business management solution that enables efficiencies in all company activities, managers can take control of the companys future.
2011 Retailer/Supplier Shared Data Study

With year-over-year comparisons to last years inaugural report, the 2nd Annual Retailer/Supplier Shared Data Study offers a detailed picture of data sharing between retailers and suppliers.
Integrated Sales and Marketing: It's Time for a True Demand Chain

For a few years now, people have been talking about the Demand Chain in ambiguous terms.Consultants, software companies and the industry at large have mentioned many definitions, but none has focused on the most pressing matter that stronger integration of the Sales and Marketing departments is driving lower operating costs as well as a complete 360^o view of the consumer and shopper.
Update: New Details on Kraft's Separation Plan

Kraft Foods Chairman and CEO Irene Rosenfeld candidly outlines the key drivers and benefits of the decision to launch two independent public companies before year-end 2012. Find out how each company will look and operate after the split.

Social Listening

P&G Shapes the Store

American Greetings Offers Mobile Greetings

2011 Product Innovation Solutions

Patagonia Hires New VP of Global E-Commerce

ConAgra Threatens to Drop Ralcorp Bid

Peet's Coffee & Tea Manages Growth with Outstanding Quality

2011 Retailer/Supplier Shared Data Study

Integrated Sales and Marketing: It's Time for a True Demand Chain

Update: New Details on Kraft's Separation Plan

Related Topics