Sales & Marketing

The mobile application is expected to make it easy for shoppers to check-in at Walmart and engage with Kimberly-Clark products at the shelf.

Just a few years ago, digital information meant one thing to senior executives risk. However, CG companies are now using digital data to advance their competitive position. New analyses based on 148 companies highlights major opportunities for growth.

Members of CGTs Trade Promotion Management Share Group met on June 6, 2011 and engaged in a lively discussion about what might just be the hottest topic of the year: Trade Promotion Optimization! With countless definitions and approaches floating around the industry, the share group set out to identify logical steps for getting from TPM to TPO rather than establishing a common definition...

Wal-Mart Stores Inc. plans to accelerate the opening of mid-sized Neighborhood Market stores based on a positive ROI seen from 185 existing stores. Plus, where will new Walmart Express stores pop up next?

On June 20, 2011, Foster's Group Limited received and promptly rejected an unsolicited, non-binding and conditional proposal from SABMiller plc to acquire all of Foster's shares.

The organizational changes are expected to be of most benefit to Flintfox customers and partners.

Here's how Kellogg Company approached using advanced analytics and demand data to model promotion variables.

A decision has been made for Sara Lee to spin off its International Coffee and Tea business, rather than spinning off the North American business.