Sales & Marketing

Self-Service Analytics: Real-World Tips to Grow Business
In CPG, the name of the game is increasing market share by employing the right mix of spend optimization, rapid product innovation, and best-in-class sales and marketing programs. Learn how leading CPG firms empowered their sales forces with self-service analytics.
P&G Sheds Pringles Brand
The $2.35 billion deal makes the buyer, Diamond Foods, the No. 2 global player in savory snack category.

2011 Data & Analytics Solutions

A comprehensive listing of solution providers that support the collection, aggregation, storage, analysis and integration of valuable data.
Analyzing Trade Promotions

Does a solution exist? TPM has become a critical technology as companies spend millions to gain control of their spend and increase its effectiveness.
Kimberly-Clark Powers Retail Data Strategy

Kimberly-Clark plans to deploy retail execution management from Retail Solutions, across 19 retailer teams within 15 months.
4 Ways to Make Social Tech Work for your Business

Too many people think of social tools as only being for sales and marketing when in reality, there are valuable uses in the back office. Here are a handful of social tech concepts that are mandatory for every organization today.
The Biggest CPG Brand Hits of 2010

In spite of ongoing economic and market challenges, the manufacturers of these brands showed their grit in 2010. They invested to understand the roles their products could play in helping consumers navigate difficult financial waters. And, they used that knowledge to develop and deliver powerful new products.
eBay Inc. to Acquire GSI Commerce

eBay expects the transaction to result in synergies of approximately $60 million by 2013.
S&OP Lessons Learned from Newell Rubbermaid

Newell Rubbermaid executives Steve Sigrist and Tracey Grimshaw offer advice to CGT readers who are looking to replicate the success they achieved with an S&OP improvement project.
Retailers Get Personal with New In-Store Technology Options

Two new Aberdeen reports prove that personalization of the in-store customer experience will be a key objective for retailers over the next two years. Here are the customer satisfaction strategies you can expect from your retail customers in 2011.