Sales & Marketing

2011 Social Media Solutions Guide
Does the barrage of solutions that claim to help your company navigate the social media channel confuse you? Here are 10 vendors to consider for your social media platform, monitoring and engagement needs
Roku Boosts Revenue with Referral Marketing Program
With 25 percent of its customers buying a Roku player based on a referral from a friend, the company found a better way to leverage the influence of existing happy customers to grow its customer base.

DSRs Remain Key

This month, CGT and Hitachi Consulting take a closer look at DSR adoption and benefit trends. Not surprisingly, industry expertise with is maturing, but benefits are certainly not a foregone conclusion.
Specialized Creates Brand Enthusiasts

Specialized Bicycles, a cycling company with 24 subsidiaries worldwide, was able to strike a balance between marketing and customer support to enhance responsiveness to social media mentions about its brand.
Canon Influences Shoppers with Mobility

Canon U.S.A. strives to assist customers in their purchase decisions. The company recently launched a mobile marketing strategy that features Microsoft Tag technology.
Kraft Foods to Split into Two Companies

Having successfully executed its transformation plan, and 18 months into the Cadbury integration, the company has built a global snacking platform and a North American grocery business that now differ in their future strategic priorities, growth profiles and operational focus. So whats the logical thing to do? Spin off of the North American grocery business.
FIJI Water Acquires Landmark Vineyards

This acquisition follows FIJI Water's December 2010 acquisition of Paso Robles-based JUSTIN Vineyards and Winery.
L'Oreal Strikes Deal with Accenture CAS

LOreal selects Accenture to implement its Accenture CAS software platform in support of LOreals field sales operations in the U.K. and the Republic of Ireland.
Walmart Steps Up Collaboration with Suppliers

A partnership with SymphonyIRI Group will allow Walmart and its supplier partners to share the same knowledge about Walmarts shoppers. Through better shopper insights, both parties can work together to improve planning, shopper marketing and growth.
Kellwood Acquires Yoga Apparel Brand

Zobha is available in 350 retail stores in 27 countries as well as online at its e-commerce site, zobha.com and at leading yoga studios and fitness clubs.