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Sales & Marketing

  • Electrolux Acquires Chilean Appliance Company CTI

    The acquisition makes Electrolux the largest supplier of appliances in Chile and Argentina.

  • Sara Lee Launches Multimedia Ad Campaign

    Sara Lee Deli announces the launch of a new, integrated marketing campaign to drive increased awareness of the Sara Lee Deli pre-sliced and sliced-to-order portfolios.

  • Kellogg Enriches Customer Engagement Initiatives

    With a long history of innovation and some of the most trusted global brands, Kellogg has developed a vast consumer following. Now, new marketing solutions will help Kellogg establish even deeper relationships with consumers and engage them on a one-to-one basis across a variety of channels.

  • Image Commerce: A New Way to Shop

    The image commerce platform Stipple introduced yet another new way to shop on the Internet this time with a platform that turns images into targeted storefronts by accurately crediting a brand's products.

  • J. M. Smucker Decreases Coffee Prices

    Prices will decrease an average of six percent on impacted items and is driven by declines in the green coffee futures market.

  • Is Walmart Losing its Grip on Shoppers?

    An overwhelming majority of Walmart shoppers no longer believe that it has the lowest prices. While the world's largest retailer is certainly not going to disappear, it seems to no longer dominate the U.S. retail landscape. Should consumer product companies re-evaluate the way they do business with Walmart?

  • SABMiller Plans Foster's Takeover

    SABMiller is taking its offer straight to Fosters shareholders after the Board of Directors rejected a similar proposal in June.

  • General Mills Builds E-Commerce Site

    The cloud-based, direct-to-consumer channel provides consumers a way to find and shop for gluten-free products and information.

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