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Sales & Marketing

  • Kraft Coffee Brand Goes from Online to Retail

    Kraft Foods announces that its premium coffee brand, Gevalia, will be available for purchase in supermarkets, mass merchandisers and other retail outlets across the United States beginning in August 2011.

  • Walmart and P&G Grow Film Partnership

    The two companies are will continue to deliver family entertainment with the addition of five more movies to the Family Movie Night initiative in 2011.

  • Brands of the Year: M&M's, Target, Blue Moon

    A survey of 25,099 U.S. consumers reveals top brands in 46 categories -- from airlines and appliances to toothpaste and sweets. Heres a look at which consumer goods brands were recognized for having the best consumer sentiment in 2011.

  • Danone Enhances Customer Experience with IBM

    Danone is working with IBM to provide a secure trading network that helps expedite and automate business transactions with Danone's customers, business partners and suppliers.

  • Wal-Mart Restores Product Assortment

    Essentially admitting defeat, Walmart reverses a SKU rationalization plan and puts 8,500 items back on store shelves.

  • L'Oreal's Garnier Brand Partners with TerraCycle

    In a commitment to sustainability and efforts to go greener, Garnier provides its first comprehensive solution for all personal care and beauty packaging waste.

  • ScottsMiracle-Gro Names New Chief Marketing Officer

    The new CMO will aim to maximize opportunities for sustainable brand portfolio and market share growth, and build stronger relationships with consumers.

  • 2011 Standout SMBs

    CGT connects you to a handful of standout small to medium-size consumer goods companies that are hitting it off with consumers. Some names you'll recognize, others you won't, but they have lots in common, including true product innovation and non-traditional marketing strategies.

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