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Sales & Marketing

  • Ralcorp Rejects ConAgra Offer at $94 Per Share

    Ralcorp rejected the revised proposal within 24 hours and stated a firm commitment to focus on the strategies specific to its business separate from Post Foods.

  • Google to Acquire Motorola Mobility for $12.5 B

    The acquisition of Motorola Mobility, a dedicated Android partner, is expected to enable Google to supercharge the Android ecosystem as well as enhance competition in mobile computing.

  • Shiseido Enters U.S E-Commerce Market

    The cosmetics giant executed the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix.

  • Snyder's-Lance Acquisition Expands DSD Reach

    George Greer Company primarily distributes the company's Cape Cod, Lance, Archway and Stella D'oro brands, as well as other leading brands and private label products.

  • Sunsweet Growers Acquires Function Drinks

    In conjunction with the transaction, Sunsweet formed a wholly-owned subsidiary named Disruptive Beverages Inc to help drive the growth of developing beverage companies with strong products and ideas.

  • Sara Lee Sells Business to Ralcorp for $545M

    The sale of its North American Refrigerated Dough business is expected to better enable Sara Lee to focus on its branded meats and frozen desserts products and establish a platform for a strong and independent future.

  • 2011 Social Media Solutions Guide

    Does the barrage of solutions that claim to help your company navigate the social media channel confuse you? Here are 10 vendors to consider for your social media platform, monitoring and engagement needs

  • Roku Boosts Revenue with Referral Marketing Program

    With 25 percent of its customers buying a Roku player based on a referral from a friend, the company found a better way to leverage the influence of existing happy customers to grow its customer base.

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