Sales & Marketing

Sara Lee Sells Business to Ralcorp for $545M
The sale of its North American Refrigerated Dough business is expected to better enable Sara Lee to focus on its branded meats and frozen desserts products and establish a platform for a strong and independent future.
Shiseido Enters U.S E-Commerce Market
The cosmetics giant executed the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix.

Snyder's-Lance Acquisition Expands DSD Reach

George Greer Company primarily distributes the company's Cape Cod, Lance, Archway and Stella D'oro brands, as well as other leading brands and private label products.
Sunsweet Growers Acquires Function Drinks

In conjunction with the transaction, Sunsweet formed a wholly-owned subsidiary named Disruptive Beverages Inc to help drive the growth of developing beverage companies with strong products and ideas.
2011 Social Media Solutions Guide

Does the barrage of solutions that claim to help your company navigate the social media channel confuse you? Here are 10 vendors to consider for your social media platform, monitoring and engagement needs
PepsiCo Responds to Spontaneous Consumer Chatter

Australian radio comedy duo Hamish and Andy and Smith's Snackfood Company brought "The People's Chip" to life based on votes cast by 400,000 listeners. Consumers plowed through a two-week supply of chips in just a few days, leaving them hungry for more.
DSRs Remain Key

This month, CGT and Hitachi Consulting take a closer look at DSR adoption and benefit trends. Not surprisingly, industry expertise with is maturing, but benefits are certainly not a foregone conclusion.
Roku Boosts Revenue with Referral Marketing Program

With 25 percent of its customers buying a Roku player based on a referral from a friend, the company found a better way to leverage the influence of existing happy customers to grow its customer base.
Specialized Creates Brand Enthusiasts

Specialized Bicycles, a cycling company with 24 subsidiaries worldwide, was able to strike a balance between marketing and customer support to enhance responsiveness to social media mentions about its brand.
Canon Influences Shoppers with Mobility

Canon U.S.A. strives to assist customers in their purchase decisions. The company recently launched a mobile marketing strategy that features Microsoft Tag technology.