Sales & Marketing

Wal-Mart Stores Inc. plans to accelerate the opening of mid-sized Neighborhood Market stores based on a positive ROI seen from 185 existing stores. Plus, where will new Walmart Express stores pop up next?

This transaction fits into ConAgra Foods' acquisition strategy, which seeks to add depth and strength to its existing product lines in key strategic pillars such as convenient meals, snacks and meal enhancers.

The organizational changes are expected to be of most benefit to Flintfox customers and partners.

Here's how Kellogg Company approached using advanced analytics and demand data to model promotion variables.

A decision has been made for Sara Lee to spin off its International Coffee and Tea business, rather than spinning off the North American business.

New shopper research reveals what consumers like and dont like about promotions. You'll walk away with a better understanding of how to design promotions that will best serve targeted consumer segments.

More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.

A progress report on the retail industry's adoption of mobile and social initiatives.