Sales & Marketing

George Greer Company primarily distributes the company's Cape Cod, Lance, Archway and Stella D'oro brands, as well as other leading brands and private label products.

In conjunction with the transaction, Sunsweet formed a wholly-owned subsidiary named Disruptive Beverages Inc to help drive the growth of developing beverage companies with strong products and ideas.

The sale of its North American Refrigerated Dough business is expected to better enable Sara Lee to focus on its branded meats and frozen desserts products and establish a platform for a strong and independent future.

This month, CGT and Hitachi Consulting take a closer look at DSR adoption and benefit trends. Not surprisingly, industry expertise with is maturing, but benefits are certainly not a foregone conclusion.

With 25 percent of its customers buying a Roku player based on a referral from a friend, the company found a better way to leverage the influence of existing happy customers to grow its customer base.

Does the barrage of solutions that claim to help your company navigate the social media channel confuse you? Here are 10 vendors to consider for your social media platform, monitoring and engagement needs

Specialized Bicycles, a cycling company with 24 subsidiaries worldwide, was able to strike a balance between marketing and customer support to enhance responsiveness to social media mentions about its brand.

Canon U.S.A. strives to assist customers in their purchase decisions. The company recently launched a mobile marketing strategy that features Microsoft Tag technology.