Sales & Marketing

P&G Offers Virtual Beauty
The new multi-branded application is expected to enhance beauty regimen and purchase experience.
Doritos Gets Face Time in Brazil
Paulo-based LiveAD partners with New York-based Night Agency to create a social storytelling Facebook campaign for global CPG brand.

Downstream Data Sharing: What's Your Status?

In 2010, a breakthrough new report proved that downstream data is a key initiative for consumer goods companies and retailers alike. This year, CGT is polling both trading partners again to determine how much headway has been made in data sharing strategies.
WONKA Taps YouTube

WONKA launches its first branded 360-degree interactive video in United States with a new WONKA YouTube channel.
Nestle PetCare Leverages Mobile CRM

StayinFront provides Nestle Purina PetCare with mobile support for in-field retail execution.
PERT Plus Fans Elect MiLB Stars

Fans across the country are invited to participate in the selection of the first generation of PERT Plus MiLB Stars.
Alice.com Merges, Expands to Europe

A merger with Koto.com launches the online marketplace for household essentials abroad, providing global CPG manufacturers a platform to engage international audiences.
Top 10 Stories at 2011's Midpoint

As we enter the second half of 2011, the editors of CGT always like to take stock of the stories that were of the most interest to our readers. Here is a look back at the top 10 headlines on Consumergoods.com this year.
New Options for Effective TPM

For many consumer goods companies, trade promotion management (TPM) continues to be one of the most significant areas of marketing investment. Find out how cloud computing enables a more agile and cost-effective approach to improving trade effectiveness and more.
Wal-Mart, Kroger, Target Lead Top 100 Retail List

The first 10 spots on the annual Top 100 retailer list from STORES magazine hold the same names as last year, but pressures from the uncertain economy and the impact of online retail are forcing them to make changes to stay ahead.