Sales & Marketing

Virtually every CPG company has engaged into one or more downstream data programs with its core customers. The question is no longer whether to get started or not. It is now whether your company is amongst the industry leaders who are building a sustainable ROI from their investment in retailer data.

Innovation-focused executives from Kraft, Hallmark, AOL and many more met to deepen their understanding of true innovation at CGT's sixth annual Growth and Innovation Forum. Click here for key takeaways from the events insightful presentations and panels discussions

Vice Chairman Eduardo Castro-Wright has overseen global sourcing and the expansion of the companys global e-commerce technology, including its acquisitions into social and mobile commerce.

Besides her financial background, Wan Ling Martello has extensive insight of the consumer and branded goods category.

Groupon Rewards completes the company's suite of marketing services for local businesses, adding a retention solution to the existing customer acquisition and yield management offerings. ?

Ralcorp also announced that James L. Holbrook will join Post Holdings as Executive Vice President, Marketing.

New research shows that the economy hasnt been kind to most retail brands. The top 10 retail brands have lost $4.2 billion or 2 percent from the combined brand value. Find out why some retailers are bucking the trend and why others are still struggling to regain loyalty.

By 2016, the dedicated e-commerce site will feature approximately 500 items from apparel and jewelry, to stationery and accessories by more than 20,000 women in nearly two dozen countries.