Sales & Marketing

Innovationedge Founder Cheryl Perkins offers guidance for mastering the art of co-created innovation.

A comparison chart of consultancies serving the 2011 consumer goods industry. Plus, thought leaders talk top-of-mind topics and trends in roundtable format.

Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.

justWink offers the next generation of greeting card shoppers a connection with the mobile world for the first time.

Henkel doubles production of Purex Complete Crystals Softener to accommodate runaway consumer demand for the product.

Shares of Ralcorp Holdings Inc. slid after ConAgra Foods Inc. threatened to withdraw its offer to buy the company if Ralcorp does not engage in a constructive dialogue by September 19, 2011.

Peets Coffee & Tea efficiently practices its high-quality and customer service standards while growth continues. With a unified business management solution that enables efficiencies in all company activities, managers can take control of the companys future.

The new hire brings a wealth of e-commerce experience to Patagonia, most recently as Urban Outfitters' executive director of marketing.