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Sales & Marketing

  • Kraft Launches European Healthy Living Program

    The Kraft Foods Foundation is expanding its global effort to encourage healthy lifestyles, investing more than $7 million in new programs in France, Germany, Italy and Spain.
  • TPM Systems: Connect Corporate Planning to Event-Level Planning

    Many companies today perform corporate planning (customer P&L planning) and Trade Promotion Management (TPM) event level planning in two different systems. The breakdown between these two systems can often result in TPM overspends and plan shortfalls.

  • Heinz Beats Everybody on Customer Satisfaction

    Customer satisfaction is going nowhere mirroring the economy and contributing to its frailty. But there are some shining stars: Heinz leads the industry for a 12th straight year. Here is a look at customer satisfaction leaders and laggards for the third quarter of 2011.
  • 7 Considerations for Choosing a TPM Solution

    Gartner, Inc.'s Dale Hagemeyer outlined seven key considerations for selecting a TPM solution, including insights about current issues affecting this area of investment. Plus, Diageo shares its TPM selection process story, which ultimately resulted in improved customer relationships.
  • 2011 Tech Preview Guide

    With new technology offerings flooding the market almost daily, CGT showcases 15 game-changing solutions that have recently hit the market for consumer goods firms. Find out how they can empower your business initiatives.
  • ACCO Merges with MeadWestvaco Business

    With the addition of this MeadWestvaco Corporations Consumer & Office Products business, ACCO Brands increases its scale and strengthens its position as an industry leader in school and office products.
  • ConAgra Names Chief Strategy Officer

    This is a new position for ConAgra Foods, one that will be a catalyst for stronger growth from its core, private label and international businesses.
  • Advanced TPM Capabilities

    Leveraging new processes, technology and insights can have a tremendous impact on the effectiveness of trade spend. But, new research found there is still plenty of room for improvement.
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