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Sales & Marketing

  • Consumers Demand More of New Henkel Product

    Henkel doubles production of Purex Complete Crystals Softener to accommodate runaway consumer demand for the product.

  • 2011 Consultant Services

    A comparison chart of consultancies serving the 2011 consumer goods industry. Plus, thought leaders talk top-of-mind topics and trends in roundtable format.

  • Social Listening

    Innovationedge Founder Cheryl Perkins offers guidance for mastering the art of co-created innovation.

  • Patagonia Hires New VP of Global E-Commerce

    The new hire brings a wealth of e-commerce experience to Patagonia, most recently as Urban Outfitters' executive director of marketing.

  • ConAgra Threatens to Drop Ralcorp Bid

    Shares of Ralcorp Holdings Inc. slid after ConAgra Foods Inc. threatened to withdraw its offer to buy the company if Ralcorp does not engage in a constructive dialogue by September 19, 2011.

  • Peet's Coffee & Tea Manages Growth with Outstanding Quality

    Peets Coffee & Tea efficiently practices its high-quality and customer service standards while growth continues. With a unified business management solution that enables efficiencies in all company activities, managers can take control of the companys future.

  • 2011 Retailer/Supplier Shared Data Study

    With year-over-year comparisons to last years inaugural report, the 2nd Annual Retailer/Supplier Shared Data Study offers a detailed picture of data sharing between retailers and suppliers.

  • Integrated Sales and Marketing: It's Time for a True Demand Chain

    For a few years now, people have been talking about the Demand Chain in ambiguous terms.Consultants, software companies and the industry at large have mentioned many definitions, but none has focused on the most pressing matter that stronger integration of the Sales and Marketing departments is driving lower operating costs as well as a complete 360o view of the consumer and shopper.

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