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Sales & Marketing

  • Walmart Vice Chairman to Depart, Replacement Sought

    Vice Chairman Eduardo Castro-Wright has overseen global sourcing and the expansion of the companys global e-commerce technology, including its acquisitions into social and mobile commerce.
  • Nestle Appoints Walmart EVP to CFO Post

    Besides her financial background, Wan Ling Martello has extensive insight of the consumer and branded goods category.
  • Retail Loyalty Wars: Tesco Grows, Wal-Mart Falls Short

    New research shows that the economy hasnt been kind to most retail brands. The top 10 retail brands have lost $4.2 billion or 2 percent from the combined brand value. Find out why some retailers are bucking the trend and why others are still struggling to regain loyalty.
  • New Walmart Site Targets Women Only

    By 2016, the dedicated e-commerce site will feature approximately 500 items from apparel and jewelry, to stationery and accessories by more than 20,000 women in nearly two dozen countries.
  • Schick Partners with Social Media Influencers

    The Energizer Personal Care brand partners with three top social media influencers; each will play a unique role in relating to fans via social media outlets and networks.
  • PepsiCo Unites Operations with Two New Initiatives

    The creation of the Global Snacks Group and Power of One Americas Council are critical components of the companys long-term strategy to strengthen and extend its global leadership position in snacks and leverage the power of its combined food and beverage businesses.
  • 10 Obstacles for Trade Spend Effectiveness

    Executives from IDC Manufacturing Insights and MindTree Ltd share their experiences of TPM and TPO in the CG industry. Find out what the biggest hurdles are for effective TPM and learn how Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries, enabling greater ROI.

  • Clarins Group Signs E-Commerce Agreement

    The Clarins Group signs an agreement with PFSweb for its online direct-to-consumer support services throughout North America and Europe.
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