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Sales & Marketing

  • PepsiCo Brand Launches New App

    The free application, from Quaker Oats and Zazu, aims to be the ultimate morning companion by allowing a new level of interaction with personal data.

  • 2011 Consultant Services

    A comparison chart of consultancies serving the 2011 consumer goods industry. Plus, thought leaders talk top-of-mind topics and trends in roundtable format.
  • Social Listening

    Innovationedge Founder Cheryl Perkins offers guidance for mastering the art of co-created innovation.
  • P&G Shapes the Store

    Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.
  • American Greetings Offers Mobile Greetings

    justWink offers the next generation of greeting card shoppers a connection with the mobile world for the first time.
  • 2011 Product Innovation Solutions

    A comparison chart of solution providers to the 2011 consumer goods industry in the areas of PLM, PIM, portfolio management and much more. Plus, industry experts address market trends and challenges.
  • Consumers Demand More of New Henkel Product

    Henkel doubles production of Purex Complete Crystals Softener to accommodate runaway consumer demand for the product.
  • ConAgra Threatens to Drop Ralcorp Bid

    Shares of Ralcorp Holdings Inc. slid after ConAgra Foods Inc. threatened to withdraw its offer to buy the company if Ralcorp does not engage in a constructive dialogue by September 19, 2011.
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