Sales & Marketing

Word-of-Mouth Marketing Drops for Products
Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth about companies and their offerings. Is the recession to blame?
Beam Global Takes on Price Improvement
In 2008, Beam Global Spirits & Wine, Inc. recognized there were opportunities to better manage pricing and distributor margins at the market level. A cross functional team was assembled to commence a large-scale price improvement initiative.

Wal-Mart Invests in Chinese E-Commerce Business

Launched in July 2008, Yihaodian offers more than 75,000 SKUs and has achieved a significant position in online grocery sales, as well as in categories such as baby/Mom, consumer electronics and apparel.
Is Groupon Bad for Business?

Do deal-a-day sites like Groupon really bring in bigger profits? The Retail Doctor Bob Phibbs says "no" based on numerous case studies from retailers who have lost money from investments in coupon sites.
Overstock.com Offers Cash for Innovation

A RecLab prize on Overstock.com challenges researchers to advance the state-of-the-art in product recommendations with a new privacy-secure cloud environment.
Del Monte Snags Hershey CEO

During Dave West's tenure as CEO, Hershey accelerated top and bottom-line growth. In his new position, he is expected to lead Del Monte in the next phase of its development and growth.
Sales & Marketing Planning

CG companies are known for strong planning processes, so this month we dug into one of the most critical areas -- sales and marketing planning -- to see if tradition holds.
Revealing our Sources

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
2011 Review & Outlook Report

CGT taps its most valuable resources -- members of the Editorial and Research Advisory Boards -- to pinpoint the one change that will have the biggest impact on the consumer goods industry in 2011.
2011 Customer Management Solutions

A comparison chart of solution providers to the consumer goods industry in areas like CRM, TPM, TPO, SFA, etc.