Garmin Drives Customers to Products
As the global leader in satellite navigation, Garmin (www.garmin.com)has stellar relationships with its retail partners — from big box retailers to regional independent dealers — so when it needed a better way to direct potential buyers to the right retail partner, it needed a solution that could support them all.
“Over time it became clear that we needed outside help to offer a complete where-to-buy solution on our site,” says Kyle Johnston, web and digital creative director for Garmin.
The company implemented the Where-to-Buy solution from Channel Intelligence (CI) (www.channelintelligence.com) in 2008 to make it easier for consumers to find and buy its products; provide its retail partners with highly qualified referrals; and increase sales.
Now Garmin can connect consumers to the right retailer with accurate where-to-buy information for the products they are interested in, whether it’s an automotive GPS, a GPS sports watch, a handheld GPS or a fishfinder.
CI also worked hard to ensure Garmin’s where-to-buy program launched in time to help its retail partners benefit from the peak holiday referral traffic. Going live right before Thanksgiving, the Where-to-Buy solution helped the company maximize its Web sales to exceed projections. Reported sales from 11 of the 35 participating U.S. online retailers between November 30, 2008 and January 2, 2009 reached $1.2 million in revenues from Garmin’s product referrals.
Impressed with the results in the United States, Garmin plans to roll out where-to-buy programs in Western Europe. The company wants to provide consumers across all the countries it serves with the same enhanced shopping experience.
FAST FACTS
Company at a Glance
Garmin International Inc. is a subsidiary of Garmin Ltd., the global leader in satellite navigation. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation and OEM applications.
A Point of Interest
Garmin launched a where-to-buy solution in 2008, just before the peak holiday season. Before go-live, the company made sure that each and every one of its retailers was able to participate in the new referral program.
Words of Wisdom
“We were more than pleased with our performance during the holidays and look forward to continuing on this path for a long time to come.”
—Kyle Johnston, Web and Digital Creative Director, Garmin
Directionally Challenged
Before implementing a where-to-buy solution, Garmin’s existing in-house referral system was error-prone and difficult to use, consisting of a local dealer database that was out of date and not categorized by product.
“Over time it became clear that we needed outside help to offer a complete where-to-buy solution on our site,” says Kyle Johnston, web and digital creative director for Garmin.
The company implemented the Where-to-Buy solution from Channel Intelligence (CI) (www.channelintelligence.com) in 2008 to make it easier for consumers to find and buy its products; provide its retail partners with highly qualified referrals; and increase sales.
Now Garmin can connect consumers to the right retailer with accurate where-to-buy information for the products they are interested in, whether it’s an automotive GPS, a GPS sports watch, a handheld GPS or a fishfinder.
CI also worked hard to ensure Garmin’s where-to-buy program launched in time to help its retail partners benefit from the peak holiday referral traffic. Going live right before Thanksgiving, the Where-to-Buy solution helped the company maximize its Web sales to exceed projections. Reported sales from 11 of the 35 participating U.S. online retailers between November 30, 2008 and January 2, 2009 reached $1.2 million in revenues from Garmin’s product referrals.
Impressed with the results in the United States, Garmin plans to roll out where-to-buy programs in Western Europe. The company wants to provide consumers across all the countries it serves with the same enhanced shopping experience.
FAST FACTS
Company at a Glance
Garmin International Inc. is a subsidiary of Garmin Ltd., the global leader in satellite navigation. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation and OEM applications.
A Point of Interest
Garmin launched a where-to-buy solution in 2008, just before the peak holiday season. Before go-live, the company made sure that each and every one of its retailers was able to participate in the new referral program.
Words of Wisdom
“We were more than pleased with our performance during the holidays and look forward to continuing on this path for a long time to come.”
—Kyle Johnston, Web and Digital Creative Director, Garmin
Directionally Challenged
Before implementing a where-to-buy solution, Garmin’s existing in-house referral system was error-prone and difficult to use, consisting of a local dealer database that was out of date and not categorized by product.