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Sales & Marketing

  • Walmart to Open 400 More Mid-Sized Stores

    Wal-Mart Stores Inc. plans to accelerate the opening of mid-sized Neighborhood Market stores based on a positive ROI seen from 185 existing stores. Plus, where will new Walmart Express stores pop up next?
  • Kellogg Details Trade Promotion Optimization Project

    Here's how Kellogg Company approached using advanced analytics and demand data to model promotion variables.
  • Sara Lee Changes Spin-Off Plans

    A decision has been made for Sara Lee to spin off its International Coffee and Tea business, rather than spinning off the North American business.
  • ConAgra Buys Marie Callender's Trademarks for $57.5M

    This transaction fits into ConAgra Foods' acquisition strategy, which seeks to add depth and strength to its existing product lines in key strategic pillars such as convenient meals, snacks and meal enhancers.
  • Flintfox Acquires US Distributor

    The organizational changes are expected to be of most benefit to Flintfox customers and partners.
  • 2011 Shoppers' Promotional Experience Study

    New shopper research reveals what consumers like and dont like about promotions. You'll walk away with a better understanding of how to design promotions that will best serve targeted consumer segments.
  • TPM Now Vs. Then

    One of the most important processes in consumer goods continues to be TPM. This month, CGT and MEI surveyed year-over-year trends, and while we didn't uncover major shifts in approach, different strategies emerged according to company size.
  • LeapFrog Goes Mobile

    'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space.
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