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Sales & Marketing

  • Levi's Gains New Global VP of Strategy

    The former Avon vice president will be responsible for leading the development and execution of the brand's growth strategy and global business development.
  • Walmart Plans 300 More Store Openings by 2016

    New and existing locations, totaling about 500 stores, will provide access to fresh and healthy food in more than 700 food deserts and will serve approximately 1.3 million people living in these areas.
  • Walmart to Give POS Data to Nielsen

    The agreement marks Walmarts return to the CPG industrys information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information.
  • WONKA Taps YouTube

    WONKA launches its first branded 360-degree interactive video in United States with a new WONKA YouTube channel.

  • P&G Offers Virtual Beauty

    The new multi-branded application is expected to enhance beauty regimen and purchase experience.
  • Doritos Gets Face Time in Brazil

    Paulo-based LiveAD partners with New York-based Night Agency to create a social storytelling Facebook campaign for global CPG brand.
  • Downstream Data Sharing: What's Your Status?

    In 2010, a breakthrough new report proved that downstream data is a key initiative for consumer goods companies and retailers alike. This year, CGT is polling both trading partners again to determine how much headway has been made in data sharing strategies.
  • Nestle PetCare Leverages Mobile CRM

    StayinFront provides Nestle Purina PetCare with mobile support for in-field retail execution.

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