Sales & Marketing

Retail Loyalty Wars: Tesco Grows, Wal-Mart Falls Short
New research shows that the economy hasnt been kind to most retail brands. The top 10 retail brands have lost $4.2 billion or 2 percent from the combined brand value. Find out why some retailers are bucking the trend and why others are still struggling to regain loyalty.
New Walmart Site Targets Women Only
By 2016, the dedicated e-commerce site will feature approximately 500 items from apparel and jewelry, to stationery and accessories by more than 20,000 women in nearly two dozen countries.

Schick Partners with Social Media Influencers

The Energizer Personal Care brand partners with three top social media influencers; each will play a unique role in relating to fans via social media outlets and networks.
PepsiCo Unites Operations with Two New Initiatives

The creation of the Global Snacks Group and Power of One Americas Council are critical components of the companys long-term strategy to strengthen and extend its global leadership position in snacks and leverage the power of its combined food and beverage businesses.
10 Obstacles for Trade Spend Effectiveness

Executives from IDC Manufacturing Insights and MindTree Ltd share their experiences of TPM and TPO in the CG industry. Find out what the biggest hurdles are for effective TPM and learn how Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries, enabling greater ROI.
PepsiCo Brand Launches New App

The free application, from Quaker Oats and Zazu, aims to be the ultimate morning companion by allowing a new level of interaction with personal data.
Clarins Group Signs E-Commerce Agreement

The Clarins Group signs an agreement with PFSweb for its online direct-to-consumer support services throughout North America and Europe.
Walmart Acquires Ad Startup OneRiot

A deal to acquire OneRiot occurred quickly within 30 days after @WalmartLabs met the team from OneRiot, according to Anand Rajaraman of @WalmartLabs.
2011 Consultant Services

A comparison chart of consultancies serving the 2011 consumer goods industry. Plus, thought leaders talk top-of-mind topics and trends in roundtable format.
Consumers Demand More of New Henkel Product

Henkel doubles production of Purex Complete Crystals Softener to accommodate runaway consumer demand for the product.

Retail Loyalty Wars: Tesco Grows, Wal-Mart Falls Short

New Walmart Site Targets Women Only

Schick Partners with Social Media Influencers

PepsiCo Unites Operations with Two New Initiatives

10 Obstacles for Trade Spend Effectiveness

PepsiCo Brand Launches New App

Clarins Group Signs E-Commerce Agreement

Walmart Acquires Ad Startup OneRiot

2011 Consultant Services

Consumers Demand More of New Henkel Product

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