Sales & Marketing

P&G Offers Virtual Beauty

The new multi-branded application is expected to enhance beauty regimen and purchase experience.
Doritos Gets Face Time in Brazil

Paulo-based LiveAD partners with New York-based Night Agency to create a social storytelling Facebook campaign for global CPG brand.
Nestle PetCare Leverages Mobile CRM

StayinFront provides Nestle Purina PetCare with mobile support for in-field retail execution.
PERT Plus Fans Elect MiLB Stars

Fans across the country are invited to participate in the selection of the first generation of PERT Plus MiLB Stars.
Alice.com Merges, Expands to Europe

A merger with Koto.com launches the online marketplace for household essentials abroad, providing global CPG manufacturers a platform to engage international audiences.
Top 10 Stories at 2011's Midpoint

As we enter the second half of 2011, the editors of CGT always like to take stock of the stories that were of the most interest to our readers. Here is a look back at the top 10 headlines on Consumergoods.com this year.
New Options for Effective TPM

For many consumer goods companies, trade promotion management (TPM) continues to be one of the most significant areas of marketing investment. Find out how cloud computing enables a more agile and cost-effective approach to improving trade effectiveness and more.
Wegmans App Features Product Scanning

CEO Danny Wegman says the version 2.0 of the app came straight from customer feedback.