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Sales & Marketing

  • Green Mountain Coffee Sells Business

    After acquiring Van Houtte from LJVH Holdings, GMCR announced it would pursue a sale of a portion of the business known as Filterfresh.

  • Consumers Expect Another Economic Downturn

    The majority of households report worsened finances and anticipate a rising unemployment rate during the year ahead. The sinking economy has made consumers more defensive, favoring spending cutbacks rather using savings or debt.

  • Dole Adopts Collaborative Data Collection

    The largest producer and marketer of high-quality fresh fruit and fresh vegetables in the world creating a fluid, collaborative data collection process that improves tax department control

  • Seventh Generation Adds New CMO

    Joey Bergstein comes to Seventh Generation from Diageo, a premium spirits company, where he was Senior Vice President of Global Rum.

  • Unilever Finds Buyer for Two Brands

    The divestiture is required by the US DOJ in conjunction with Unilevers $3.7 billion acquisition of the Alberto Culver Company, which was completed on May 10, 2011.

  • Solo, Kellogg's, 3M on Alice.com E-Commerce Platform

    Alice.com is now powering more than 100 storefronts for some of the worlds largest CPG brands with the recent addition of Solo Cup Company, Kelloggs, 3M and Ecover.

  • Kellogg Enriches Customer Engagement Initiatives

    With a long history of innovation and some of the most trusted global brands, Kellogg has developed a vast consumer following. Now, new marketing solutions will help Kellogg establish even deeper relationships with consumers and engage them on a one-to-one basis across a variety of channels.

  • GS1 Germany Acquires SA2Worldsync GmbH

    The new ownership structure of SA2 Worldsync GmbH is expected to strengthen innovation, global reach and investment in mobile commerce.

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