Sales & Marketing

American Greetings is a well-oiled, retail-testing machine. Through the use of a robust process, test plans are prepared and executed, results at retail are analyzed, and product distribution strategies are formulated all with ease.

Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions.

Leveraging new processes, technology and insights can have a tremendous impact on the effectiveness of trade spend. But, new research found there is still plenty of room for improvement.

There is no doubt about it General Mills Corporation has entrepreneurial spirit when it comes to reaching consumers in new ways with new products. One of the company's recent new ventures, Gluten Freely, is the perfect example.

The idea that customer service matters is nothing new, but the ways in which companies interact with consumers must constantly evolve. HauteLook, an online flash retailer, strives to always be available where the member needs them, whether it be e-mail, phone or social media.

The formation of VCT&DG Mexico, a joint venture between Concha y Toro S.A. and Digrans S.A., now serves the Mexican market, creating synergies and a novel commercialization structure to best respond to consumer demand in that country.