Sales & Marketing

Walmart to Close Marketside Stores
Now, Walmart is banking on another small-store concept, more aligned with its roots, as a potential growth vehicle in rural and urban locations where its larger shops would not work.
Oracle Buys Endeca
The combination is expected to provide technology and applications for unstructured data management, business intelligence, and web commerce.

Is S&OP Worth the Effort?

CGT partners with Logility to find out about S&OP initiatives in the consumer goods industry, including who owns them and who is involved in the processes.
Snyder's Lance Partners with Moms

Lance Sandwich Crackers partners with The Mom on the Run lifestyle expert, Colleen Burns.
Bare Escentuals Unveils Global Marketing Campaign

The global campaign will be supported by TV, print, digital and social marketing efforts throughout the Americas, Europe and Asia.
2011 Tech Trends Report

CGT and Gartner Inc. team to bring you research on the latest technology and business process trends in the consumer goods industry. Topics include trade promotion management, S&OP, mobile consumers, supply chain risk management and much more.
P&G Conducts Beauty Study

Sarah Vickery, PhD, principal Scientist, Research & Development, Color Cosmetics, P&G Beauty & Grooming, believes the data's implications suggest makeup can give women the power to determine which aspects of their personality they want communicated to others.
Easy Spirit Pumps Up Marketing

The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to "Pump up the Jam," wearing the Parnella pump.
Kimberly-Clark Renews Procurement Contract

Building upon the results achieved over the last five years, the partnership will stay focused on optimizing spend and driving savings in the areas of Marketing Services, Corporate Services, Travel, IT, and MRO.
Trends Expert Jim Carroll to Keynote CGTs Leadership Event

Leading international futurist Jim Carroll will deliver the keynote address at this years Consumer Goods Business & Technology Leadership Conference. Carroll is widely recognized as a thought leader and authority on global trends, rapid business model change, business transformation during economic uncertainty and the necessity for fast-paced innovation.