Sales & Marketing

By 2009, Hayneedle, Inc. was marketing more than 220 niche product category web sites. With so many disparate products, an organized and optimized distribution process became top priority.

Starbucks aims to increase its coffee sales via a QR code campaign with the help of Scanbuy.

Unilever made two big announcements in one week: First, its pending sales of Mrs. Dash and other specialty Culver brands for $325 million, and second, an expanded brand offering in the U.K.

Technologically-Advanced Consumers, The Demise of Enterprise IT, Proven Downstream Data Use Cases, The Supply Chain of the Future you name the topic, chances are that the speakers covered it at the 2011 Consumer Goods Business & Technology Leadership Conference. Click here for a recap of the event's many highlights, featuring industry all stars from P&G, Unilever, Kimberly-Clark, Energizer, PepsiCo and many more.

Learn how users leveraged Product Portfolio Management (PPM) technology and best practices to optimize their methodologies and realize benefits like: improved time to market; higher product development efficiency; better alignment of the product portfolio with company strategy. Author Jim Brown of research firm Tech-Clarity reveals how PPM plus best practice processes are a great enabler of ROI for product development firms the world over.

Walmart U.S. has delivered three consecutive months of positive same store sales. That means big plans for growth through 2013 even though operating expenditures will decrease significantly. New stores will add between 45 and 49 million square feet worldwide in the next fiscal year. The company also forecasted sales growth between 5 and 7 percent for fiscal year 2013.

Oracle recently praised consumer goods companies for business achievements driving operational excellence and enabling growth using technology, innovative strategies and best practices.