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Sales & Marketing

  • Integrated Sales and Marketing: It's Time for a True Demand Chain

    For a few years now, people have been talking about the Demand Chain in ambiguous terms.Consultants, software companies and the industry at large have mentioned many definitions, but none has focused on the most pressing matter that stronger integration of the Sales and Marketing departments is driving lower operating costs as well as a complete 360o view of the consumer and shopper.

  • Update: New Details on Kraft's Separation Plan

    Kraft Foods Chairman and CEO Irene Rosenfeld candidly outlines the key drivers and benefits of the decision to launch two independent public companies before year-end 2012. Find out how each company will look and operate after the split.

  • Liz Claiborne Strikes Joint Venture Deal for Mexx

    The transaction is expected to strengthen Liz Claiborne's financial position and enable the company to de-consolidate the losses from Mexx.

  • Honest Tea Refreshes Labels

    The label refresh was initiated over three years ago after a series of consumer insights suggested that the brand could be making a bigger visual impact on store shelves.

  • Unilever Completes Divestiture

    The buyer, Brynwood Partners, targets companies operating in the following sectors: consumer products, light manufacturing with low capital intensity, and businesses services.

  • Bare Escentuals Launches Global Platform

    The new global platform pays tribute to the millions of women that consider Bare Escentuals to be as much about peer-to-peer community as it is about beauty products.

  • AFS Expands Trade Spend Management Offerings

    AFS Technologies announces the acquisitions of Synectics Group Inc. and Answers Systems.

  • Nestle Invests in Thailand

    Nestle will invest more than CHF 98 million (THB 3.5 billion) in Thailand to increase manufacturing of its products including coffee and ice cream.

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