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Sales & Marketing

  • Kraft Launches European Healthy Living Program

    The Kraft Foods Foundation is expanding its global effort to encourage healthy lifestyles, investing more than $7 million in new programs in France, Germany, Italy and Spain.

  • TPM Systems: Connect Corporate Planning to Event-Level Planning

    Many companies today perform corporate planning (customer P&L planning) and Trade Promotion Management (TPM) event level planning in two different systems. The breakdown between these two systems can often result in TPM overspends and plan shortfalls.

  • ClosetMaid Enhances Sales, Category Management

    ClosetMaid implements a Software-as-a-Service solution from Vision Chain to provide on-demand analysis of promotions, new products, forecasting, stock management, distribution and more.

  • Sara Lee to Buy House Of Coffee Business

    The move, by Sara Lee and its Norwegian joint venture partner Kaffehuset Friele, is expected to strengthen the partners' out-of-home business in Norway and Denmark.

  • Mobile Traffic Hits High Note on Black Friday/Cyber Monday

    Sales results for Black Friday and Cyber Monday are in, and aside from signaling growing consumer confidence with record breaking totals, the statistics point to another key consumer trend: Mobile shopping is on the up and up.

  • Heinz Beats Everybody on Customer Satisfaction

    Customer satisfaction is going nowhere mirroring the economy and contributing to its frailty. But there are some shining stars: Heinz leads the industry for a 12th straight year. Here is a look at customer satisfaction leaders and laggards for the third quarter of 2011.

  • 7 Considerations for Choosing a TPM Solution

    Gartner, Inc.'s Dale Hagemeyer outlined seven key considerations for selecting a TPM solution, including insights about current issues affecting this area of investment. Plus, Diageo shares its TPM selection process story, which ultimately resulted in improved customer relationships.

  • ConAgra Names Chief Strategy Officer

    This is a new position for ConAgra Foods, one that will be a catalyst for stronger growth from its core, private label and international businesses.

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