Sales & Marketing

Heinz Beats Everybody on Customer Satisfaction
Customer satisfaction is going nowhere mirroring the economy and contributing to its frailty. But there are some shining stars: Heinz leads the industry for a 12th straight year. Here is a look at customer satisfaction leaders and laggards for the third quarter of 2011.
7 Considerations for Choosing a TPM Solution
Gartner, Inc.'s Dale Hagemeyer outlined seven key considerations for selecting a TPM solution, including insights about current issues affecting this area of investment. Plus, Diageo shares its TPM selection process story, which ultimately resulted in improved customer relationships.

2011 Tech Preview Guide

With new technology offerings flooding the market almost daily, CGT showcases 15 game-changing solutions that have recently hit the market for consumer goods firms. Find out how they can empower your business initiatives.
ACCO Merges with MeadWestvaco Business

With the addition of this MeadWestvaco Corporations Consumer & Office Products business, ACCO Brands increases its scale and strengthens its position as an industry leader in school and office products.
ConAgra Names Chief Strategy Officer

This is a new position for ConAgra Foods, one that will be a catalyst for stronger growth from its core, private label and international businesses.
Garmin Drives Customers to Products

Garmin has stellar relationships with its retail partners. So when it needed a better way to direct potential buyers to the right retail partner, it needed a solutions that could support them all.
American Greetings Confirms Consumer Appeal

American Greetings is a well-oiled, retail-testing machine. Through the use of a robust process, test plans are prepared and executed, results at retail are analyzed, and product distribution strategies are formulated all with ease.
Advanced TPM Capabilities

Leveraging new processes, technology and insights can have a tremendous impact on the effectiveness of trade spend. But, new research found there is still plenty of room for improvement.
Trade Promotion Optimization

Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions.
General Mills Creates New Consumer Experiences

There is no doubt about it General Mills Corporation has entrepreneurial spirit when it comes to reaching consumers in new ways with new products. One of the company's recent new ventures, Gluten Freely, is the perfect example.