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Sales & Marketing

  • Trade Promotion Optimization

    Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions.

  • General Mills Creates New Consumer Experiences

    There is no doubt about it General Mills Corporation has entrepreneurial spirit when it comes to reaching consumers in new ways with new products. One of the company's recent new ventures, Gluten Freely, is the perfect example.

  • HauteLook Proves New Service Matters

    The idea that customer service matters is nothing new, but the ways in which companies interact with consumers must constantly evolve. HauteLook, an online flash retailer, strives to always be available where the member needs them, whether it be e-mail, phone or social media.

  • ConAgra Mills Enters Analytics Venture

    ConAgra Mills along with IBM and SignalDemand announce that ConAgra Mills is using IBM's Smarter Commerce-based solution and its predictive analytics capabilities to increase supply chain efficiency.

  • Concha y Toro and Digrans Form Joint Wine Venture

    The formation of VCT&DG Mexico, a joint venture between Concha y Toro S.A. and Digrans S.A., now serves the Mexican market, creating synergies and a novel commercialization structure to best respond to consumer demand in that country.

  • Ralcorp Holding Names President, COO of Post

    The candidate worked at companies such as Procter & Gamble and Pet Incorporated, and was voted by Advertising Age as one of the Top 100 Advertising People in 1991.

  • PepsiCo Acquires Biscuit Manufacturer in Brazil

    The transaction is expected to further strengthen PepsiCo business in Brazil and expands its portfolio in South America's largest macro-snack category.

  • Sara Lee Completes Bimbo Deal; Plans Another Divestiture

    With the sale of its North American Fresh Bakery business now complete, Sara Lee now turns its focus toward the sale of EuroDough, its European chilled dough business.

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