P&G, K-C, Unilever Discuss Downstream Data's Value
Research tells us that more consumer goods organizations are working on projects to leverage downstream data than ever before. But those projects come with more than the fair share of roadblocks as many still struggle to figure out what to do with which information. And even when they have the data, determining how to make it actionable is proving to be the hard part.
However, bigger companies — and we mean really big — seem to be way ahead of the pack. For the first time ever, thought leaders from Kimberly-Clark, Procter & Gamble and Unilever came together to deliberate the value of downstream data in a panel discussion at the Consumer Goods Business & Technology Leadership Conference.
Moderated by CGT Executive Editor Kara Romanow, the panelists — Jake Barr
Global Director – Supply Network Operations, Procter & Gamble, Jared Hanson, Demand Senior Specialist, Kimberly-Clark Corporation, and Matthew Lindsey, Senior Director, Customer Supply Chain, Unilever North America — explored key areas of interest in candid detail:
Global Director – Supply Network Operations, Procter & Gamble, Jared Hanson, Demand Senior Specialist, Kimberly-Clark Corporation, and Matthew Lindsey, Senior Director, Customer Supply Chain, Unilever North America — explored key areas of interest in candid detail:
- Business drivers behind downstream data projects
- Benefits/ROI to date
- Department involvement
- Change management
- Process reengineering
- Retailer involvement
- Technology applications that work! And those that don’t.
Don’t worry if you missed this rare opportunity to watch power users within the industry share their secrets to downstream data success. We’ve got it all on tape! Click here to watch the discussion unfold.