10 Retailers Win Customers' Choice Awards

The seventh annual Customers’ Choice survey, sponsored by American Express and conducted by BIGinsight, polled 9,374 shoppers to determine which retailer provides the best customer service experience. The Top 10 companies — which were revealed this week at NRF’s BIG Show — underscore the importance of excellence in customer service to consumers and encourage all retailers to strive to improve every customer experience. Interestingly, the same group of retailers occupied the Top 10 spots in the 2010 version of this poll, with some place-switching.

The 2011 Customers’ Choice Awards Top 10 Recipients??

1.  Amazon.com?
2.  L.L.Bean
3.  Zappos
4.  Overstock.com
5.  QVC?
6.  Kohl's Department Stores
7.  Lands’ End
8.  JCPenney
9.  Newegg
10. Nordstrom
 
According to shoppers, the top ten retailers for customer service in 2010 were:

1.Zappos
2.Amazon.com
3.L.L.Bean
4.Overstock.com
5.Lands' End
6.JCPenney
7.Kohl's
8.QVC
9.Nordstrom
10.Newegg

“Today’s consumer has high expectations when it comes to their shopping experience, whether in-store or online,” says NRF Foundation Executive Director Kathy Mance. “The top retailers on this list found effective ways to win over shoppers not only with low prices, but also stellar customer service and value-added features such as unique mobile applications, free shipping and unforgettable in-store experiences.”

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