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Sales & Marketing

  • Pernod Ricard Launches First Corporate Social Network

    Share a new idea every day is the catch phrase for Pernod Ricard Chatter, designed as a global catalyst for generating ideas. It brings together the groups 18,800 personnel in a single, cloud-based platform.
  • Dooney & Bourke Expands Global Online Shopping

    The high-end leathergoods retailer will use e-commerce software and international shipping services to help offer a seamless and convenient cross-border purchasing and shipping experience to online shoppers to destinations in up to 90 countries worldwide.
  • Practical TPM: Plan, Execute and Measure

    Members of CGT's TPM Share Group met in Orlando, Fla., during the Consumer Goods Business and Technology Leadership Conference on October 23, 2012. The group moved away from the recent TPO discussions, which are aspirational for most, and focused on more practical aspects of TPM execution. Here is a recap of the discussion.
  • A New "Currency" to Replace Today's Trade Promotion

    For more than 30 years, trade promotions have been the "currency of the realm"; the way to get new items on shelves, to encourage retailers to advertise and display existing products and to fund price reductions. Over that same period, the industry has spent millions on improving the efficiency and effectiveness of these investments. While that remains important, we dont see trade promotion optimization as the answer. What we need is a new currency.
  • Mondelez Overhauls Operating Unit Structure

    The retirement of the Executive Vice President and President, Developing Markets, sparks an effort to streamline the company's operating unit structure given the size and importance of Developing Markets to future growth.
  • Dean Foods to Sell Morningstar Foods for $1.45B

    Dean Foods will use substantially all of the net proceeds from the sale of Morningstar to significantly reduce outstanding debt, resulting in a stronger balance sheet and increased flexibility to execute against our strategies for our core dairy business.
  • Nestle Completes Acquisition of Pfizer Nutrition

    The integration process of Pfizer Nutrition into Nestle Nutrition, that will see approximately 4,500 employees of Pfizer Nutrition join the Nestle Group, is underway.
  • Iconix Acquires Umbro for $225M

    With this acquisition, the company's brands will generate approximately $13 billion in retail sales globally, with more than $2.5 billion attributable to the company's portfolio of athletic brands.
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