Vaseline Innovation Enters New Category

Vaseline launches Vaseline Spray & Go Moisturizer – a quick, continuous 360° spray lotion that moisturizes deeply and absorbs in seconds, so women can put their clothes right on after moisturizing and get on with their day. Leaving skin instantly soft – not sticky or greasy – this lotion will be available nationally in stores beginning March 2013.

 

“We know the number one reason women do not use lotion more regularly is because of the wait time that comes with normal lotion application,” says Dawn Hedgepeth, Unilever U.S. Skin director. “That is why we are excited to be launching new Vaseline Spray & Go Moisturizer, a breakthrough innovation that offers women a quick and convenient moisturizing solution that absorbs in seconds. Our goal is to make it easy for more women to incorporate lotion into their daily morning routines and keep their skin healthy.”

 

Unlike traditional bottled lotions, new Vaseline Spray & Go Moisturizer aims to deliver category changing innovation through the union of three elements: External Structure: Consists of twist-lock actuator that is easy to press and prevents spills, as well as a contoured aluminum can that fits in the hand; Internal Structure: Utilizes bag-on-valve technology for 360° continuous spray delivery, using only compressed air; and Formulation: Thin enough to spray, while utilizing the right balance of humectants and occlusives to deliver a non-sticky sensory experience, and effective moisturization. The formula contains multi-layer moisture complex and infuses moisture across all layers of skin – at the top, the core and deep down.