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Sales & Marketing

  • Flowers Foods Completes Sara Lee Brand Acquisition

    This acquisition strengthens Flowers Foods' market presence in California, adding about 14.5 million people to the 70 percent of the U.S. population that currently has access to its fresh breads and rolls.

  • SAP to Acquire SmartOps

    Using the SAP HANA platform, the move is expected to enable companies to run leaner and free up capital for innovation and growth.

  • Chobani Marketing Empowers Consumer Choice

    In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.

  • Americans Adjust Spending to Cope with Tax Changes

    A change in federal tax law that decreased the take-home pay of many working Americans is impacting household budgets. According to new research, nearly three-quarters (73.3%) of those polled say their spending plans are taking a hit.

  • OREO Launches App with Nokia

    Released as a result of Mondelez International's partnership with Nokia, the app connects people through the stars.

  • Build Versus Buy: Providing Mobile Applications for Employees

    This paper examines enterprise organizations considerations when making the Build vs. Buy mobile app decision, as well as how one large consumer products company answering this important question.

  • Smith Optics Enhances Online Capabilities

    Smith Optics utilizes hybris Commerce Suite and PCM technology, expected to provide an enhanced and consistent e-commerce customer experience.

  • Whirlpool Appoints Safeway Exec to Board

    The candidate has served as executive vice president and chief marketing officer of Safeway, since 2008, where she oversees the company's marketing, merchandising, manufacturing and distribution organizations.

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